16
Feb
10
The most overlooked weapon in your marketing arsenal may be your business card.
If designed properly, this little 3 1/2 x 2 inch piece of paper will not only let people know how to contact you, it will persuade them to contact you. In order to be effective and get you … read more
16
Feb
10
I’m kinda old fashioned when it comes to the question to whether to have a logo or no logo for your company. My answer…yes, get one, but don’t rush into the process and of course, have it professionally designed. The do-it-yourselfer logo, will ultimately cause inefficient use of your time, … read more
22
Oct
09
We recently ran across an article about taking a more advanced approach to social media. These ideas go beyond the basics of social media, and there’s some good ideas in there.
The major points are this:
Use multimedia when possible – videos and photos can go a long way in getting people … read more
3
Sep
09
Sometimes the fault of marketing lands on the inventors. For proof, just look at the first installment of this three-part series. I’m still appalled that no one raised an eyebrow at that. The fact there hasn’t been a backlash in the black community is puzzling and a little disturbing. Where’s … read more
3
Aug
09
At any job, there are good days and bad days. At Absolute Marketing Group, the vast majority of my days are awesome. I mean awesome as in I’m full of awe. I’m constantly blown away by the array of industries we serve, the media we deliver and the willingness of … read more
16
Jul
09
From a recent email to us:
In a major piece of good news for the advertising industry, the healthcare reform revenue proposals released by the House Ways and Means Committee last week do not include the much discussed provision to take away the federal tax deduction for prescription drug advertising.
Instead, the … read more
8
Jul
09
Marketing Advisor and Partner, Brian Meckler promotes the advantages of Chamber of Commerce membership in this ad done for the West Fargo Chamber of Commerce.
[Audio clip: view full post to listen]
18
Jun
09
In an update to our post about the Serious Threat to Advertising Deductibility:
When it rains, it pours. As you know, disallowing the federal tax deduction for prescription drug advertising is being discussed in the Senate Finance Committee as a source of revenue for healthcare reform. House Ways and Means Committee … read more
26
May
09
Absolute Marketing Group recently graced the pages of the Forum of Fargo-Moorhead in a feature business article. The story covers our purpose, infancy and rise in success. Read the entire article here.
UPDATE: In case you don’t have a Forum subscription, you can read the article below.
Agency offers full-service marketing
Absolute puts … read more
Posted in In The News, Uncategorized
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Also tagged Brian Meckler, Fargo Forum, Forum of Fargo-Moorhead, in-forum.com, local business, Luke Petterson, Mac Berns, Mark Huesman, Marketing, Moorhead, small business
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15
Feb
09
I’ve decided to write this article in pen to prove a point. Currently, I’m writing with a BIC Bu2 Grip retractable ballpoint pen. It’s a simple, black pen. The experiment or goal is to see if I remember the name of this pen by the time I’m done.
I should apologize … read more
31
Dec
08
I loathe the unintelligence of “Twas the Night Before Christmas” parodies in Christmas advertising. It’s as if poetry can only be used during one holiday for one event. I say we embrace the ebb and flow of poetic verse. Here’s what I mean.
#1 – A Haiku for New Year’s.
lose your … read more
2
Dec
08
A good slogan says a little about your company or entices people to come by your store. A great slogan positions your business and motivates customers.
Slogans are the glue that bonds your marketing campaign together. I have identified the main categories of slogans.
Unique – Every slogan should be unique, and … read more
Posted in Marketing, The Absolute Truth
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Also tagged Branding, Built Ford Tough, Capital One, Gatorade, Got Milk?, humor, Is It In You?, Marketing, Shift, Slogans, Taco Bell, Toyota Tundra
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2
Dec
08
Language faux pax happens billions of times a day. A word here gets lost in translation and is seen as something a little off color to the culture. It gets pretty embarrassing when it happens to an agency. With Fargo, North Dakota and Moorhead, Minnesota being sister cities, these language … read more
1
Oct
08
At the end of the day, what matters in the advertising agency isn’t glamour versus grindstone; it’s the output- the ability to further the clients we serve. Large agencies have the flash; small agencies have to the focus. Here are some quick insights to how agencies justify and develop cost.
Not … read more