There is a shift from mass advertising strategies to finely targeted and interactive strategies, according to one of Wall Street’s most influential trackers of the media industry, Lauren Rich Fine, analyst for Merrill Lynch. Fine describes the current state of media planning as a “polarization between targeting and mass reach,” … read more
Everyone talks about return on investment (ROI) and making marketing investments more accountable. A media planner can help you by providing operational efficiencies and allowing you to do more with less human resources. A good media planner will launch your advertising campaign from inception to execution. The process involves: planning, … read more
The year was 1988. America was watching the Huxtables and listening to INXS, bracing themselves for what Guns N’ Roses would bring. Shoulder padded suits, acid washed jeans and Aqua Net rounded out the remainder of the day. The face of advertising stood in simple and archaic terms by today’s … read more
Surveys show that a growing amount of Americans regard advertising as an annoyance at best. Consumers may have forgotten that it’s advertising that has subsidized news and entertainment for decades providing radio and television content for free. Newspapers and magazines charge for content but the circulation income doesn’t come close … read more
You’ve spent good money to draw consumers into your business. The designers and marketing professionals you may have worked with talked at length about branding, building and maintaining your company image. At last, droves of customers pile into your business. Now what? To not appear false, your business needs to … read more
Trade shows are tremendous opportunities to attract new prospects for the organizations that choose to make their booth space magnetic. A magnetic space should attract customers, not repel them. Here are a few positive charge areas to explore to make the most of your booth space investment and networking time … read more
The most overlooked weapon in your marketing arsenal may be your business card.
If designed properly, this little 3 1/2 x 2 inch piece of paper will not only let people know how to contact you, it will persuade them to contact you. In order to be effective and get you … read more
I’m kinda old fashioned when it comes to the question to whether to have a logo or no logo for your company. My answer…yes, get one, but don’t rush into the process and of course, have it professionally designed. The do-it-yourselfer logo, will ultimately cause inefficient use of your time, … read more
We recently ran across an article about taking a more advanced approach to social media. These ideas go beyond the basics of social media, and there’s some good ideas in there.
The major points are this:
Use multimedia when possible – videos and photos can go a long way in getting people … read more
From a recent email to us:
In a major piece of good news for the advertising industry, the healthcare reform revenue proposals released by the House Ways and Means Committee last week do not include the much discussed provision to take away the federal tax deduction for prescription drug advertising.
Instead, the … read more
Marketing Advisor and Partner, Brian Meckler promotes the advantages of Chamber of Commerce membership in this ad done for the West Fargo Chamber of Commerce.
[Audio clip: view full post to listen]
In an update to our post about the Serious Threat to Advertising Deductibility:
When it rains, it pours. As you know, disallowing the federal tax deduction for prescription drug advertising is being discussed in the Senate Finance Committee as a source of revenue for healthcare reform. House Ways and Means Committee … read more
Until a few months ago, Twitter didn’t mean much to the Fargo-Moorhead community. And to many in North Dakota and Western Minnesota, it still doesn’t mean much. The purpose of this article is to not only provide an introduction to Twitter, but to demonstrate how this social medium greatly enhances … read more
