Absolute Marketing Group» advertising

Your Time is Money?

Brian Meckler, Marketing Advisor — Tue, 27 Apr 2010 16:42:31 +0000

There is a shift from mass advertising strategies to finely targeted and interactive strategies, according to one of Wall Street’s most influential trackers of the media industry, Lauren Rich Fine, analyst for Merrill Lynch. Fine describes the current state of media planning as a “polarization between targeting and mass reach,” ... read more

Why hire a media planner to plan your advertising budget?

Brian Meckler, Marketing Advisor — Tue, 27 Apr 2010 16:32:28 +0000

Everyone talks about return on investment (ROI) and making marketing investments more accountable. A media planner can help you by providing operational efficiencies and allowing you to do more with less human resources. A good media planner will launch your advertising campaign from inception to execution. The process involves: planning, ... read more

Twenty Years Later

Jason Jacobson, Writer — Tue, 20 Apr 2010 16:23:55 +0000

The year was 1988. America was watching the Huxtables and listening to INXS, bracing themselves for what Guns N’ Roses would bring. Shoulder padded suits, acid washed jeans and Aqua Net rounded out the remainder of the day. The face of advertising stood in simple and archaic terms by today’s ... read more

Tonight’s News Brought to You by:

Brian Meckler, Marketing Advisor — Tue, 20 Apr 2010 16:18:27 +0000

Surveys show that a growing amount of Americans regard advertising as an annoyance at best. Consumers may have forgotten that it’s advertising that has subsidized news and entertainment for decades providing radio and television content for free. Newspapers and magazines charge for content but the circulation income doesn’t come close ... read more

Marketing to your Existing Customers

Brian Meckler, Marketing Advisor — Tue, 06 Apr 2010 15:44:38 +0000

You’ve spent good money to draw consumers into your business. The designers and marketing professionals you may have worked with talked at length about branding, building and maintaining your company image. At last, droves of customers pile into your business. Now what? To not appear false, your business needs to ... read more

Attract Prospects to your Trade Show Display

MacDalton Berns, Marketing Advisor — Tue, 23 Mar 2010 15:21:45 +0000

Trade shows are tremendous opportunities to attract new prospects for the organizations that choose to make their booth space magnetic. A magnetic space should attract customers, not repel them. Here are a few positive charge areas to explore to make the most of your booth space investment and networking time ... read more

Business Cards: Your 3 1/2 inch Soldier in the Field – Get Noticed

Mark Huesman, Creative Director — Tue, 16 Feb 2010 16:55:26 +0000

The most overlooked weapon in your marketing arsenal may be your business card.

If designed properly, this little 3 1/2 x 2 inch piece of paper will not only let people know how to contact you, it will persuade them to contact you. In order to be effective and get you ... read more

Logo and Your Business

Mark Huesman, Creative Director — Tue, 16 Feb 2010 15:32:57 +0000

I’m kinda old fashioned when it comes to the question to whether to have a logo or no logo for your company. My answer…yes, get one, but don’t rush into the process and of course, have it professionally designed. The do-it-yourselfer logo, will ultimately cause inefficient use of your time, ... read more

Advanced Social Media Strategies

Luke Petterson, Interactive Director — Thu, 22 Oct 2009 15:52:00 +0000

We recently ran across an article about taking a more advanced approach to social media. These ideas go beyond the basics of social media, and there’s some good ideas in there.

The major points are this:

Use multimedia when possible – videos and photos can go a long way in getting people ... read more

We’re Advertising What? Part 2 of 3

Jason Jacobson, Writer — Thu, 03 Sep 2009 14:31:30 +0000

Sometimes the fault of marketing lands on the inventors. For proof, just look at the first installment of this three-part series. I’m still appalled that no one raised an eyebrow at that. The fact there hasn’t been a backlash in the black community is puzzling and a little disturbing. Where’s ... read more