http://www.absolutemg.com Growth through creative innovation. Mon, 23 Jan 2012 17:57:28 +0000 en hourly 1 http://wordpress.org/?v=3.0.4 http://www.absolutemg.com/2008/07/assonance-appalled-at-the-amount-of-ambiguous-alliterations-in-advertising/?source=rss&utm_source=rss&utm_medium=rss&utm_campaign=rss http://www.absolutemg.com/2008/07/assonance-appalled-at-the-amount-of-ambiguous-alliterations-in-advertising/#comments Tue, 08 Jul 2008 15:06:53 +0000 Jason Jacobson, Writer http://www.absolutemg.com/blog/?p=46 As far as copywriting tools and tricks are concerned, alliteration is an oldie but goody. Sadly, this technique gets used all too often in all the wrong situations. Alliteration enhances the message. It is not the core of the message. We’ve all seen these terrible uses of alliteration ... read more]]> http://www.absolutemg.com/2008/07/assonance-appalled-at-the-amount-of-ambiguous-alliterations-in-advertising/feed/ 0