Absolute Marketing Group» Branding

Twenty Years Later

Jason Jacobson, Writer — Tue, 20 Apr 2010 16:23:55 +0000

The year was 1988. America was watching the Huxtables and listening to INXS, bracing themselves for what Guns N’ Roses would bring. Shoulder padded suits, acid washed jeans and Aqua Net rounded out the remainder of the day. The face of advertising stood in simple and archaic terms by today’s ... read more

How to Build a Successful Brand

Brian Meckler, Marketing Advisor — Tue, 23 Mar 2010 15:10:39 +0000

Your brand’s value is directly related to your balance sheet that’s why customer relationships are such a valuable asset. How a customer feels about your products, people and company makes up your brand image.

Why is a Strong Brand Valuable?

Getting noticed is getting harder. Companies with strong brands get ... read more

Old-School Hot-Iron Branding

MacDalton Berns, Marketing Advisor — Tue, 02 Mar 2010 16:39:52 +0000

I am burnt out on articles about brand management, brand evolution, brand identity, brand strategy, brand hijacking, brand positioning and other terms that sound trendy next to the word brand. What’s next brand muffin? When I think about the brand concept, I choose to go old school.

My great-grandfather Dalton ... read more

Marketing In A Recession

Brian Meckler, Marketing Advisor — Mon, 16 Feb 2009 11:48:56 +0000

I’m not an economic expert, so I won’t attempt to speculate on how long the economy will be in a downturn. However, I can say that we can survive the storm by focusing on the customer.

Whether the economy is up or down, you should set budgets with your business goals ... read more

Creating A Slogan

Brian Meckler, Marketing Advisor — Tue, 02 Dec 2008 11:38:16 +0000

A good slogan says a little about your company or entices people to come by your store. A great slogan positions your business and motivates customers.

Slogans are the glue that bonds your marketing campaign together. I have identified the main categories of slogans.

Unique – Every slogan should be unique, and ... read more

5ives: A Name History

Jason Jacobson, Writer — Mon, 03 Nov 2008 10:14:36 +0000

Now that you have some background on how to name a business and have shared your own personal story, check out the history of some of the most famous brand names.

Google

Google was originally called “BackRub” by founders Larry Page and Sergey Brin because of how the search engine utilized “back ... read more