Absolute Marketing Group» business

Graphic Designer – Organized Chaos

mark — Wed, 26 May 2010 20:20:06 +0000

I’ve been graphic designer for more than a decade and if I’ve learned anything, being organized is critical. As I’ve taken on more and more projects (in size and complexity), organizing the files related to the projects becomes increasingly important.

Now, I’m not saying that I always practice what I preach. ... read more

Why hire a media planner to plan your advertising budget?

Brian Meckler, Marketing Advisor — Tue, 27 Apr 2010 16:32:28 +0000

Everyone talks about return on investment (ROI) and making marketing investments more accountable. A media planner can help you by providing operational efficiencies and allowing you to do more with less human resources. A good media planner will launch your advertising campaign from inception to execution. The process involves: planning, ... read more

Congratulations, It’s A Baby Trade Name

MacDalton Berns, Marketing Advisor — Tue, 06 Apr 2010 15:50:01 +0000

As an entrepreneur, you always had your dream business in mind. Regardless of the industry or niche, something possessed you to branch out and start on your own. As your dream came to fruition, this newborn business needed a name, and so began one of the most exciting journeys for ... read more

Marketing to your Existing Customers

Brian Meckler, Marketing Advisor — Tue, 06 Apr 2010 15:44:38 +0000

You’ve spent good money to draw consumers into your business. The designers and marketing professionals you may have worked with talked at length about branding, building and maintaining your company image. At last, droves of customers pile into your business. Now what? To not appear false, your business needs to ... read more

Attract Prospects to your Trade Show Display

MacDalton Berns, Marketing Advisor — Tue, 23 Mar 2010 15:21:45 +0000

Trade shows are tremendous opportunities to attract new prospects for the organizations that choose to make their booth space magnetic. A magnetic space should attract customers, not repel them. Here are a few positive charge areas to explore to make the most of your booth space investment and networking time ... read more

How to Build a Successful Brand

Brian Meckler, Marketing Advisor — Tue, 23 Mar 2010 15:10:39 +0000

Your brand’s value is directly related to your balance sheet that’s why customer relationships are such a valuable asset. How a customer feels about your products, people and company makes up your brand image.

Why is a Strong Brand Valuable?

Getting noticed is getting harder. Companies with strong brands get ... read more

Confidentiality is Essential to Marketing Success

MacDalton Berns, Marketing Advisor — Tue, 09 Mar 2010 16:58:21 +0000

Have you noticed an increasing number of companies tagging their email message signatures with 150-word confidentiality disclaimers? While message recipients may see this act as annoying and unneeded, I think it is a good marketing tactic because confidentiality of company information is essential for marketing success.

WHAT IS CONFIDENTIAL? Confidential company information ... read more

Corporate Identity Professional Presence Required

mark — Tue, 09 Mar 2010 14:49:40 +0000

Many businesses do not put enough resources into creating, maintaining and improving a healthy corporate identity. Some businesses view their corporate identity as just what customers think about their sales team and people answering telephone calls. This narrow-minded thinking may be cause for loss of sales.

Corporate identity is the “persona” ... read more

The Benefits of Professional Web Design & Development

luke — Tue, 02 Mar 2010 16:09:27 +0000

Businesses and organizations face many tough decisions on a daily basis. One of the most important decisions is choosing who will design and develop your website. Common web design/developer choices include:

A person within the company who dabbles in web design and believes they can build the web site. A ... read more

Business Cards: Your 3 1/2 inch Soldier in the Field – Get Noticed

mark — Tue, 16 Feb 2010 16:55:26 +0000

The most overlooked weapon in your marketing arsenal may be your business card.

If designed properly, this little 3 1/2 x 2 inch piece of paper will not only let people know how to contact you, it will persuade them to contact you. In order to be effective and get you ... read more