Have you noticed an increasing number of companies tagging their email message signatures with 150-word confidentiality disclaimers? While message recipients may see this act as annoying and unneeded, I think it is a good marketing tactic because confidentiality of company information is essential for marketing success.
WHAT IS CONFIDENTIAL?
Confidential company information … read more
Dear Minnesota State University Moorhead Mass Communications Professors:
Please refrain from blacklisting me. You taught me admirably and prepared me for my quest into this treacherous industry. Though I proudly rave about your wisdom and methods, I must recant on an edict you so feverishly drove into me.
Print copy is dead. … read more
As far as copywriting tools and tricks are concerned, alliteration is an oldie but goody. Sadly, this technique gets used all too often in all the wrong situations. Alliteration enhances the message. It is not the core of the message. We’ve all seen these terrible uses of alliteration … read more
You’ve probably heard stories from a few friends about their Web site not turning out as expected. There are various reasons as to why some people’s expectations aren’t met. In many instances, it’s due to inadequate content preparation and being unable to effectively communicate your vision to your web designer.
Putting … read more
