I’ve been graphic designer for more than a decade and if I’ve learned anything, being organized is critical. As I’ve taken on more and more projects (in size and complexity), organizing the files related to the projects becomes increasingly important.
Now, I’m not saying that I always practice what I preach. … read more
Companies have used brainstorming sessions as a tool to create “original” marketing ideas for decades. To be original, you must be first. Originality is the mark of an innovative company and is the wind in a successful marketing campaign. However, workplace habits and trends are eroding the benefits of true … read more
As an entrepreneur, you always had your dream business in mind. Regardless of the industry or niche, something possessed you to branch out and start on your own. As your dream came to fruition, this newborn business needed a name, and so began one of the most exciting journeys for … read more
In the design world, either print or Web, one of the main mistakes made by designers is the incorrect usage of colors. Bad color schemes can make your marketing materials and Web site look unfriendly and amateurish.
This article will identify common mistakes with selecting colors, good color scheme creation and … read more
Reading through a recent article regarding the creative that goes into marketing campaigns, and whether or not it hits the target, I was fascinated by this example:
A university whose primary customer is someone looking to advance his/her education beyond the bachelor’s or master’s degree level, i.e. post-graduate focus.
The campaign’s initial … read more
I always used to think it was odd that one-man shows had directors, especially when the performers wrote the show themselves. Then one night during a stand-up routine, I bombed, bad. It was an audience mutiny. Luckily, I had a strong mentor at the show, and after removing my … read more
And there you have about 90% of an average agency’s day. Frankly, I’m glad most agencies use such bland, empty words. They call it marketing. I call it job security. People scoff at puns and shun cliches, but I don’t think most businesses realize that using listless language is worse.
Clients … read more
