Absolute Marketing Group» customers

Marketing to your Existing Customers

Brian Meckler, Marketing Advisor — Tue, 06 Apr 2010 15:44:38 +0000

You’ve spent good money to draw consumers into your business. The designers and marketing professionals you may have worked with talked at length about branding, building and maintaining your company image. At last, droves of customers pile into your business. Now what? To not appear false, your business needs to ... read more

Attract Prospects to your Trade Show Display

MacDalton Berns, Marketing Advisor — Tue, 23 Mar 2010 15:21:45 +0000

Trade shows are tremendous opportunities to attract new prospects for the organizations that choose to make their booth space magnetic. A magnetic space should attract customers, not repel them. Here are a few positive charge areas to explore to make the most of your booth space investment and networking time ... read more

Corporate Identity Professional Presence Required

Mark Huesman, Creative Director — Tue, 09 Mar 2010 14:49:40 +0000

Many businesses do not put enough resources into creating, maintaining and improving a healthy corporate identity. Some businesses view their corporate identity as just what customers think about their sales team and people answering telephone calls. This narrow-minded thinking may be cause for loss of sales.

Corporate identity is the “persona” ... read more

Choosing The Right Domain Name For Your Business

Luke Petterson, Interactive Director — Tue, 23 Feb 2010 16:02:32 +0000

If you are going to take your business identity online, whether in the form of setting up email accounts or developing a Web site, you will need to choose a domain name. If you make good use of your on-line presence, your domain name will become as important of an ... read more

Should we do this? Part 2

Cas Johnson, Lead Web Developer — Fri, 23 Oct 2009 16:16:47 +0000

In the first part of this series, I talked in depth about usability and putting your customers first when thinking about your online marketing efforts. In Part 2, I’ll explain the second question you should ask yourself – “Is the time needed to develop, implement and maintain the feature justifiable?”

There ... read more

Should we do this?

Cas Johnson, Lead Web Developer — Tue, 22 Sep 2009 15:50:26 +0000

Several months ago, Luke posted an article titled, “Is This Possible?” talking about the limitless capabilities of the Internet. I’d like to take this idea one step further. The real question isn’t “Can we do this?” but “Should we do this?

When it comes to website design and function, there are ... read more

Going Against Green

Jason Jacobson, Writer — Thu, 30 Apr 2009 19:32:38 +0000

As a marketing gimmick, “Going Green” must be destroyed. People throw around buzzwords like they’re a good thing. Living in Minnesota, where mosquitoes could be the state bird, the term buzz doesn’t conjure up images of trendy hype. To me, buzzwords evoke fury caused by the thought of my three ... read more

Marketing to Your Existing Customers

Brian Meckler, Marketing Advisor — Wed, 23 Jul 2008 17:30:44 +0000