Absolute Marketing Group» design

Design for Success

Mark Huesman, Creative Director — Wed, 15 Sep 2010 21:45:14 +0000

Working with a designer isn’t as hard as you might think. Really.

I’ve been in the design game for a while now and have learned a few things about what makes a successful project. To me, the best way to make the process painless is through collaboration between the designer and ... read more

5ives: Ways to Save Money on Graphic Design Costs

Jason Jacobson, Writer — Wed, 15 Sep 2010 21:28:20 +0000

Balancing creative impact with media exposure has been a battle in every shop since the dawn of modern advertising. In our industry, we’ve even picked teams – suits versus creatives. It’s no secret that high-end graphic design adds professionalism and polish to any marketing piece. Work of that caliber takes ... read more

Graphic Designer – Organized Chaos

Mark Huesman, Creative Director — Wed, 26 May 2010 20:20:06 +0000

I’ve been graphic designer for more than a decade and if I’ve learned anything, being organized is critical. As I’ve taken on more and more projects (in size and complexity), organizing the files related to the projects becomes increasingly important.

Now, I’m not saying that I always practice what I preach. ... read more

Crayola Not Just A Box of Colors

Mark Huesman, Creative Director — Tue, 16 Mar 2010 14:55:13 +0000

In the design world, either print or Web, one of the main mistakes made by designers is the incorrect usage of colors. Bad color schemes can make your marketing materials and Web site look unfriendly and amateurish.

This article will identify common mistakes with selecting colors, good color scheme creation and ... read more

The Benefits of Professional Web Design & Development

Luke Petterson, Interactive Director — Tue, 02 Mar 2010 16:09:27 +0000

Businesses and organizations face many tough decisions on a daily basis. One of the most important decisions is choosing who will design and develop your website. Common web design/developer choices include:

A person within the company who dabbles in web design and believes they can build the web site. A ... read more

The MSUM West Acres Kiosk

Luke Petterson, Interactive Director — Fri, 05 Feb 2010 16:10:22 +0000

A recent article about the MSUM kiosk at West Acres. Absolute is glad that we were able to help provide a great mall presence for MSUM with the design of the kiosk.

From The Advocate:

As part of the new admission’s marketing strategy, MSUM has purchased a kiosk in West Acres Shopping ... read more

Confessions of a Customer-Centered Convert

Mark Huesman, Creative Director — Mon, 25 Jan 2010 23:07:45 +0000

Hi, I’m Mark Huesman and I’ve let crappy web sites happen. I knew it was wrong when we were doing it, but it felt so good to get it done so fast. I’m not proud of it and I’m looking for redemption; redemption from my clients, redemption from their user ... read more

Three Common Web Site Text Mistakes

Cas Johnson, Lead Web Developer — Wed, 06 Jan 2010 17:03:43 +0000

When your average Joe visits your store or your organization, you want their experience to be positively fabulous. If they come looking for the solution to a problem, you want to deliver with speed and efficiency so that they’ll have a good perception of you and your brand and will ... read more

Five sure-fire ways to annoy site visitors

Cas Johnson, Lead Web Developer — Tue, 22 Sep 2009 15:30:46 +0000

Here are five things you ‘could’ do on your site, but they are five things you shouldn’t.

Put music on your site that plays automatically – Have you even been at a department store and picked up an item that started playing music? People turn and stare and no ... read more

Your Web Site: The Importance of Content Before Design

Luke Petterson, Interactive Director — Thu, 15 Jan 2009 10:48:39 +0000

You’ve decided to have your web site professionally designed and developed. Good decision! Now what?

You might already be thinking about the look of your web site or thinking about some cool bells-and-whistles that would be fun to have on your web site. Stop now.

First things first – you need to ... read more