Well, Absolute isn’t calling your BS, but we found an article by somebody else who is…
The basic premise here is this: “What are your excuses for not doing email marketing?”
Common reasons to slack when it comes to email marketing:
You don’t think you have enough data for the people on your … read more
Well, that depends. Does your email subject line length rival some Shakespearean lines, or is it concise and to the point? Does it frequently include the words Reminder, Help, Percent Off or FREE? For that matter, IS IT WRITTEN ALL IN CAPS? According to several best practices studies done on … read more
The latest issue of The ‘Truth is out -
Why HTML e-mail marketing?
What you’re missing out on
P.S. – An earlier version of the article in this issue was printed in the FM Biz Journal – Maybe that’s why it seems familiar.
So you’ve just gotten an HTML email in your inbox, and you’re all excited to open it – wait – this isn’t right! There are a lot of little red X boxes instead of images! Why is this happening?
Well, your email client (Outlook, Mail, Gmail, Yahoo, Hotmail, etc.) might be … read more
