Absolute Marketing Group» Marketing

5ives: A Music Marketing Mindset for Your Business

Jason Jacobson, Writer — Wed, 23 Jun 2010 21:17:13 +0000

Advertising pays for art. In return, art propels the industry. Often times these artists push not only the limits of artistic expression, but also the way advertisers should think about an audience.

Tangent: If you don’t believe there is a symbiotic relationship between art and advertising, explain why the term for ... read more

Marketing Saga of Lady Gaga

MacDalton Berns, Marketing Advisor — Wed, 23 Jun 2010 17:56:39 +0000

I was intrigued to read that 24-year-old Lady Gaga ranked number one in the “Most Creative People in Business” article in the June 2010 issue of Fast Company Magazine.

Could Stefani Germanotta (aka Lady Gaga) have really expected this amount of fame – this quickly? At this global level – probably ... read more

Your Time is Money?

Brian Meckler, Marketing Advisor — Tue, 27 Apr 2010 16:42:31 +0000

There is a shift from mass advertising strategies to finely targeted and interactive strategies, according to one of Wall Street’s most influential trackers of the media industry, Lauren Rich Fine, analyst for Merrill Lynch. Fine describes the current state of media planning as a “polarization between targeting and mass reach,” ... read more

Why hire a media planner to plan your advertising budget?

Brian Meckler, Marketing Advisor — Tue, 27 Apr 2010 16:32:28 +0000

Everyone talks about return on investment (ROI) and making marketing investments more accountable. A media planner can help you by providing operational efficiencies and allowing you to do more with less human resources. A good media planner will launch your advertising campaign from inception to execution. The process involves: planning, ... read more

Tonight’s News Brought to You by:

Brian Meckler, Marketing Advisor — Tue, 20 Apr 2010 16:18:27 +0000

Surveys show that a growing amount of Americans regard advertising as an annoyance at best. Consumers may have forgotten that it’s advertising that has subsidized news and entertainment for decades providing radio and television content for free. Newspapers and magazines charge for content but the circulation income doesn’t come close ... read more

Marketing to your Existing Customers

Brian Meckler, Marketing Advisor — Tue, 06 Apr 2010 15:44:38 +0000

You’ve spent good money to draw consumers into your business. The designers and marketing professionals you may have worked with talked at length about branding, building and maintaining your company image. At last, droves of customers pile into your business. Now what? To not appear false, your business needs to ... read more

Marketing in a Down Economy

Brian Meckler, Marketing Advisor — Tue, 30 Mar 2010 15:36:35 +0000

I’m not an economic expert, so I won’t attempt to speculate on how long the economy will be in a downturn. However, I can say that we can survive the storm by focusing on the customer.

Whether the economy is up or down, you should set budgets with your business goals ... read more

Confidentiality is Essential to Marketing Success

MacDalton Berns, Marketing Advisor — Tue, 09 Mar 2010 16:58:21 +0000

Have you noticed an increasing number of companies tagging their email message signatures with 150-word confidentiality disclaimers? While message recipients may see this act as annoying and unneeded, I think it is a good marketing tactic because confidentiality of company information is essential for marketing success.

WHAT IS CONFIDENTIAL? Confidential company information ... read more

Old-School Hot-Iron Branding

MacDalton Berns, Marketing Advisor — Tue, 02 Mar 2010 16:39:52 +0000

I am burnt out on articles about brand management, brand evolution, brand identity, brand strategy, brand hijacking, brand positioning and other terms that sound trendy next to the word brand. What’s next brand muffin? When I think about the brand concept, I choose to go old school.

My great-grandfather Dalton ... read more

Logo and Your Business

Mark Huesman, Creative Director — Tue, 16 Feb 2010 15:32:57 +0000

I’m kinda old fashioned when it comes to the question to whether to have a logo or no logo for your company. My answer…yes, get one, but don’t rush into the process and of course, have it professionally designed. The do-it-yourselfer logo, will ultimately cause inefficient use of your time, ... read more