Absolute Marketing Group has served more than 325 clients in the last 40 months. Regardless of industry, there has always been one constant – a tight budget. Effective marketing doesn’t require large budgets. All too often clients feel they can’t compete because they do not have $100,000 per year to … read more
Marketing Advisor and Partner, Brian Meckler promotes the advantages of Chamber of Commerce membership in this ad done for the West Fargo Chamber of Commerce.
[Audio clip: view full post to listen]
In an update to our post about the Serious Threat to Advertising Deductibility:
When it rains, it pours. As you know, disallowing the federal tax deduction for prescription drug advertising is being discussed in the Senate Finance Committee as a source of revenue for healthcare reform. House Ways and Means Committee … read more
Earlier today we received the following in an email from Clark Rector, Executive Vice President-Government Affairs for the American Advertising Federation. We thought it was worth sharing with our readers:
The Senate Finance Committee today is discussing revenue options for financing healthcare reform, including whether to tax advertising. The proposal under … read more
Until a few months ago, Twitter didn’t mean much to the Fargo-Moorhead community. And to many in North Dakota and Western Minnesota, it still doesn’t mean much. The purpose of this article is to not only provide an introduction to Twitter, but to demonstrate how this social medium greatly enhances … read more
Absolute Marketing Group recently graced the pages of the Forum of Fargo-Moorhead in a feature business article. The story covers our purpose, infancy and rise in success. Read the entire article here.
UPDATE: In case you don’t have a Forum subscription, you can read the article below.
Agency offers full-service marketing
Absolute puts … read more
If an economist were to look at Fargo-Moorhead during the last few months of 2009, he or she would not expect the economy to be holding. A record snowfall, a flood, a recession and a blizzard during a flood during the recession would appear to cripple any market in the … read more
As a marketing gimmick, “Going Green” must be destroyed. People throw around buzzwords like they’re a good thing. Living in Minnesota, where mosquitoes could be the state bird, the term buzz doesn’t conjure up images of trendy hype. To me, buzzwords evoke fury caused by the thought of my three … read more
I’ve decided to write this article in pen to prove a point. Currently, I’m writing with a BIC Bu2 Grip retractable ballpoint pen. It’s a simple, black pen. The experiment or goal is to see if I remember the name of this pen by the time I’m done.
I should apologize … read more
It’s been a week. I can finally start the healing process after two months of Christmas advertising creative cop-outs. I like Christmas, so don’t get ahead of yourself thinking this is some rant by a bitter 20-something because he didn’t get what he wanted. It’s quite the opposite. As I’ve … read more
A good slogan says a little about your company or entices people to come by your store. A great slogan positions your business and motivates customers.
Slogans are the glue that bonds your marketing campaign together. I have identified the main categories of slogans.
Unique – Every slogan should be unique, and … read more
Language faux pax happens billions of times a day. A word here gets lost in translation and is seen as something a little off color to the culture. It gets pretty embarrassing when it happens to an agency. With Fargo, North Dakota and Moorhead, Minnesota being sister cities, these language … read more
And there you have about 90% of an average agency’s day. Frankly, I’m glad most agencies use such bland, empty words. They call it marketing. I call it job security. People scoff at puns and shun cliches, but I don’t think most businesses realize that using listless language is worse.
Clients … read more
May
09
5ives: How Fargo Got To Twitter
Having lived in Fargo for all but six months of my life, I can comfortably say I’ve been around the block once or twice. For those of you outside the area, I should make it known that “been around the block” is just a figure of speech. Fargo has more … read more