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Confidentiality is Essential to Marketing Success

MacDalton Berns, Marketing Advisor — Tue, 09 Mar 2010 16:58:21 +0000

Have you noticed an increasing number of companies tagging their email message signatures with 150-word confidentiality disclaimers? While message recipients may see this act as annoying and unneeded, I think it is a good marketing tactic because confidentiality of company information is essential for marketing success.

WHAT IS CONFIDENTIAL? Confidential company information ... read more

Choosing The Right Domain Name For Your Business

Luke Petterson, Interactive Director — Tue, 23 Feb 2010 16:02:32 +0000

If you are going to take your business identity online, whether in the form of setting up email accounts or developing a Web site, you will need to choose a domain name. If you make good use of your on-line presence, your domain name will become as important of an ... read more

10 Ways to Ensure your Online Security this Holiday Shopping Season + Bonus Tips!

Cas Johnson, Lead Web Developer — Wed, 25 Nov 2009 16:00:12 +0000

There are less than 30 days left in the Holiday Shopping season before Christmas – Are you ready? Or are you joining the millions of people staying in this weekend for the busiest online shopping days of the year?

Whether you’re staying at home to shop from the convenience of your ... read more

Should we do this? Part 2

Cas Johnson, Lead Web Developer — Fri, 23 Oct 2009 16:16:47 +0000

In the first part of this series, I talked in depth about usability and putting your customers first when thinking about your online marketing efforts. In Part 2, I’ll explain the second question you should ask yourself – “Is the time needed to develop, implement and maintain the feature justifiable?”

There ... read more

Advanced Social Media Strategies

Luke Petterson, Interactive Director — Thu, 22 Oct 2009 15:52:00 +0000

We recently ran across an article about taking a more advanced approach to social media. These ideas go beyond the basics of social media, and there’s some good ideas in there.

The major points are this:

Use multimedia when possible – videos and photos can go a long way in getting people ... read more

Should we do this?

Cas Johnson, Lead Web Developer — Tue, 22 Sep 2009 15:50:26 +0000

Several months ago, Luke posted an article titled, “Is This Possible?” talking about the limitless capabilities of the Internet. I’d like to take this idea one step further. The real question isn’t “Can we do this?” but “Should we do this?

When it comes to website design and function, there are ... read more

Who’s Talking About Me? Tools to Monitor Your Brand and Reputation Online

Cas Johnson, Lead Web Developer — Wed, 26 Aug 2009 22:25:10 +0000

So you’ve jumped into Social Media and are Tweeting, Following and Friending like a Pro. Great. You’re also commenting intelligently on blogs and sending out RT Luv on a regular basis. Fabulous. So – who’s talking about YOU, and what are they saying?

If you’re logging directly into Facebook and Twitter, ... read more