As a marketing gimmick, “Going Green” must be destroyed. People throw around buzzwords like they’re a good thing. Living in Minnesota, where mosquitoes could be the state bird, the term buzz doesn’t conjure up images of trendy hype. To me, buzzwords evoke fury caused by the thought of my three … read more
You’ve decided to have your web site professionally designed and developed. Good decision! Now what?
You might already be thinking about the look of your web site or thinking about some cool bells-and-whistles that would be fun to have on your web site. Stop now.
First things first – you need to … read more
And there you have about 90% of an average agency’s day. Frankly, I’m glad most agencies use such bland, empty words. They call it marketing. I call it job security. People scoff at puns and shun cliches, but I don’t think most businesses realize that using listless language is worse.
Clients … read more
