Absolute Marketing Group» Sham-wow http://www.absolutemg.com Growth through creative innovation. Fri, 16 Jul 2010 15:14:07 +0000 en hourly 1 http://wordpress.org/?v=3.0 Billy Mays: An Era Without An Heir http://www.absolutemg.com/2009/06/billy-mays-an-era-without-an-heir/?source=rss&utm_source=rss&utm_medium=rss&utm_campaign=rss http://www.absolutemg.com/2009/06/billy-mays-an-era-without-an-heir/#comments Tue, 30 Jun 2009 18:20:12 +0000 Jason Jacobson, Project Manager/Writer http://www.absolutemg.com/?p=813 Billy Mays represented everything I hate about advertising creative and everything I love about advertising principles. Save the occasional Little Giant DRTV program, I fear the pitchmen of the world are doomed.

From a creative standpoint, Direct Response TV (DRTV) isn’t meant to be flashy or compelling, but a big part ... read more]]> http://www.absolutemg.com/2009/06/billy-mays-an-era-without-an-heir/feed/ 0