Surveys show that a growing amount of Americans regard advertising as an annoyance at best. Consumers may have forgotten that it’s advertising that has subsidized news and entertainment for decades providing radio and television content for free. Newspapers and magazines charge for content but the circulation income doesn’t come close … read more
In Parts one and two of this series, I addressed some important questions about creating or updating your online marketing efforts. The last question you should ask yourself before implementing a new or improved feature of your online marketing or website strategy is “Is this feature or anything associated with … read more
In the first part of this series, I talked in depth about usability and putting your customers first when thinking about your online marketing efforts. In Part 2, I’ll explain the second question you should ask yourself – “Is the time needed to develop, implement and maintain the feature justifiable?”
There … read more
We recently ran across an article about taking a more advanced approach to social media. These ideas go beyond the basics of social media, and there’s some good ideas in there.
The major points are this:
Use multimedia when possible – videos and photos can go a long way in getting people … read more
Twitter has been around for a while now, and has gained immense popularity as of recent. Because of this, Twitter has learned a lot about how people use the service. They have updated their terms of service, or the rules of how people can use Twitter.
It’s always important to stick … read more
Frankly, I’m getting tired of everyone talking about the recession. Times are tough. Money is tight. Whining about the current situation won’t help your business. Take matters into your own hands and work to improve your business. The best way to generate sales is through marketing. The key to successful … read more
So you’ve jumped into Social Media and are Tweeting, Following and Friending like a Pro. Great. You’re also commenting intelligently on blogs and sending out RT Luv on a regular basis. Fabulous. So – who’s talking about YOU, and what are they saying?
If you’re logging directly into Facebook and Twitter, … read more
As the proliferation of social media continues, it is my job as a marketing professional to stay on top of all this chaos. It takes some adjustment, but when I’m feeling overwhelmed configuring Twitter into Facebook or in a conference discussing viral content for YouTube integration, I ask myself one very simple question.
What would Demi Moore do?
May
09
5ives: How Fargo Got To Twitter
Having lived in Fargo for all but six months of my life, I can comfortably say I’ve been around the block once or twice. For those of you outside the area, I should make it known that “been around the block” is just a figure of speech. Fargo has more … read more