7
Dec
10
Once you’ve overcome the awkwardness of requesting testimonials, it’s time to select a strategic approach to ask for a testimonial. I have outlined seven versatile approaches to cover most circumstances.
1. Thanktimonial
Tell the client that you appreciate their continued business and would like to express your gratitude by promoting their business … read more
30
Apr
09
As a marketing gimmick, “Going Green” must be destroyed. People throw around buzzwords like they’re a good thing. Living in Minnesota, where mosquitoes could be the state bird, the term buzz doesn’t conjure up images of trendy hype. To me, buzzwords evoke fury caused by the thought of my three … read more
Posted in The Absolute Truth
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Also tagged Absolute, buzzword, customers, environment, gimmick, going green, green, green marketing, hydroxl, innovation, Marketing, mother nature, organize, service, technology
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16
Feb
09
I’m not an economic expert, so I won’t attempt to speculate on how long the economy will be in a downturn. However, I can say that we can survive the storm by focusing on the customer.
Whether the economy is up or down, you should set budgets with your business goals … read more
