Absolute Marketing Group» technology

Should we do this?

Cas Johnson, Lead Web Developer — Tue, 22 Sep 2009 15:50:26 +0000

Several months ago, Luke posted an article titled, “Is This Possible?” talking about the limitless capabilities of the Internet. I’d like to take this idea one step further. The real question isn’t “Can we do this?” but “Should we do this?

When it comes to website design and function, there are ... read more

Going Against Green

Jason Jacobson, Writer — Thu, 30 Apr 2009 19:32:38 +0000

As a marketing gimmick, “Going Green” must be destroyed. People throw around buzzwords like they’re a good thing. Living in Minnesota, where mosquitoes could be the state bird, the term buzz doesn’t conjure up images of trendy hype. To me, buzzwords evoke fury caused by the thought of my three ... read more

Five Tips on writing for SEO

Jason Jacobson, Writer — Mon, 18 Aug 2008 18:10:25 +0000

If you are planning to go it alone with Search Engine Optimization, here are a few basics to help climb the search ranks.

1- Avoid pronouns. It, they, these, those, our, he, she and their should be avoided when possible. These words are vague and get overlooked by search engines.

2- Use ... read more

Twenty Years Later

Jason Jacobson, Writer — Tue, 03 Jun 2008 20:42:14 +0000

The year was 1988. America was watching the Huxtables and listening to INXS, bracing themselves for what Guns n Roses would bring. Shoulder padded suits, acid washed jeans and Aqua Net rounded out the remainder of the day. The face of advertising stood in simple and archaic terms by today’s ... read more