A new study by the IDC says this is true. People that have internet access use the internet more than watch TV. It might not be too hard to believe, but could you have said the same thing a few years ago? No way. Here’s a quick excerpt from the press release:

If you have an Internet connection, chances are you are spending much more time surfing the Web than watching TV. A new IDC study of consumer online behavior found that the Internet is the medium on which online users spend the most time (32.7 hours/week). This is equivalent to almost half of the total time spent each week using all media (70.6 hours), almost twice as much time as spent watching television (16.4 hours), and more than eight times as much time as spent reading newspapers and magazines (3.9 hours).

Crazy. Think about it: if you have a laptop or a computer at home or do a lot of business through the web you more than likely do easily spend more time online than watching TV. I know I do. Also consider that many people are using the internet to watch movies/tv and depend on the internet for other types of entertainment and media.

This type of data shows that the Internet cannot be ignored when trying to communicate your message to customers and potential customers. The Internet will eventually surpass most other types of mainstream media in terms of usage. It’s time to embrace the Internet if you have not already.