Maybe you’ve seen it on your Facebook feed. Maybe you’ve seen it in a banner while “googling.” By this time, most of us are familiar with the wonder of the “five dollar logo.”
There are certain websites that make the claim to give a professional logo for five dollars. To be fair, sometimes frugality is the hallmark of a good business acumen. A professional logo for limited funds seems like a prudent decision, but in the end it just ends up to be a poor choice for a business that actually wants to last or create a recognizable brand.
A logo is the face of your brand. Often times, it is the first or only thing there is to represent your company or product when the product itself is not available. Would you not be leery of five dollar plastic surgery? A ridiculously low price tag would be unacceptable when selecting a doctor for rhinoplasty or even a simple nip and tuck. Why wouldn’t you apply the same care when creating the face of your company? A botched job in either plastic surgery or logo design makes for an ugly first impression.
Putting aesthetics aside, let’s touch on brand recognition. In an era where we are receiving information and visuals at such an alarming rate, it is most important that a brand tries to stand out to an audience that is being barraged by information so much that they have a temporary attention deficit. Finding something that is good enough or copied from another brand is never going to cut through this fog. Taking the time and money to create an effective, unique and original logo is the only machete you will have to cut through a jungle of visual cacophony. Not only does an effective logo need to be unique and memorable to stand out, but it also needs to be recognizable.
To better understand this, let’s talk about shelf recognition.
Imagine your spouse telling you that your household is out of ketchup and some invited guests will be arriving in minutes. You are on your way home from work and you decide to stop by the grocery store. Once you find the correct aisle, where does your eye immediately go? Not the price. Not the position on the shelf. It goes to the brand that your eye immediately reads as ketchup. The generic version might read KETCHUP, but the eye immediately reads the branding of Heinz a lot quicker.
You may feel that your product is good enough or new enough to not have to worry about your logo, but why take the chance? Why not pair your great product with an effective and unique logo. It can only help. Why follow lock-step with a good enough or knock-off logo? You run the risk of your logo becoming nearly a “uniform” that looks as good as the rest, but has no originality. It assumes its position in the crowd with the rest and becomes lost.
Put your big boy pants on. Save the 5 bucks for toilet paper.
Need help or assistance creating a logo that really pops? Contact us at Absolute Marketing Group at info@absolutemg.com! We enjoy putting our skills to work to create eye-catching and unique logos, every single time.