In today’s fast paced world, you may not realize it, but you’ve probably been exposed to an infographic video at some point in time. Whether it’s a poster showing the effects of caffeine on the brain, or a picture relaying a certain sports team’s win percentages, these static images convey a variety of information in a simple, yet concise and entertaining way. By combining these graphics with animation and a script, you create what’s called an infographic video.
Nowadays, if you want attention for your brand or product, research shows you’ll get more eyes and ears on it with moving images rather than static ones. Simply put, an infographic video will get more views than a static image video. Infographic videos also have the ability to portray large amounts of information in small amounts of time. This is done by showing the information graphically while at the same time re-enforcing the subject matter with spoken words. These particular videos can be found in commercials and on sites like YouTube, which is a primary hub for people to view and upload such videos. So many people use YouTube that statistics show 48 hours of video is uploaded to YouTube every minute each day. In addition to YouTube, a variety of web videos can be found on numerous sites across the internet landscape. Whether someone is searching for a cat video or a guy getting hit with water balloons, the internet makes them easy to find.
Why Are Infographic Videos Important?
Let’s say for example you need a video for your webpage, but you have pages upon pages of complex information that need to be portrayed in a digestible manner. Typically speaking, the ideal length of a web video is 3 minutes. Now, you could have a spokesperson stand in front of a camera and spout off 3 minutes of facts and statistics, but is that really going to keep someone’s interest for a full three minutes? I would say unless they’ve been told the video is mandatory to watch, they may not stick around for that full 3 minutes, especially if it’s dry and boring.
On the other hand you could utilize an infographic approach and have an off screen voice explaining the complexities and statistics of the product being promoted, while showing certain information or data. This information can be portrayed by pie charts, graphics of people, animals or whatever the subject matter is about. The goal is to visually show the numbers with a graphical representation. For example if you have a statistic like 5 in 10 dogs don’t like kibble, which by the way isn’t a proven statistic, you could show 10 dogs and 5 of the dogs run off screen when kibble is brought on the screen. This is going to re-enforce the idea that 5 dogs like kibble and 5 don’t rather than someone just saying that on screen.
Overall, there are many different ways to convey a message in video. When there’s a mountain of information that needs to be explained in a short amount of time, infographic videos can make that information easy to understand but also entertaining at the same time.