Absolute Marketing Group Selects Andi Thoreson for Marketing Advisor

Absolute Marketing Group recently hired Andi Thoreson as marketing advisor. She has an extensive background in digital marketing strategy, execution and analysis and strives to stay up-to-date on social and new media best practices.  As a marketing advisor, Thoreson will use her strong attention to detail and account management skills to find effective marketing solutions … Read More

Absolute Marketing Group Wins Awards at 2016 AAF-ND ADDYS

Absolute Marketing Group is proud to announce we received eight awards recognizing creative excellence from the American Advertising Federation of North Dakota at the February 24 ADDYs. Included among the eight awards were five gold and three silver ADDYs. AAF-ND is one of 210 affiliates of the American Advertising Federation, a nonprofit industry association, and … Read More

Absolute Marketing Group Selects Dave Overland for Marketing Advisor

Absolute Marketing Group recently hired Dave Overland as marketing advisor. Overland has over 20 years of marketing experience and an extensive background in print and digital ad campaigns, budget optimization and customer service. As a marketing advisor, Overland will be responsible for securing new clients and advising current clients with marketing solutions that cater to … Read More

The 5ives: Fixating on Focus Groups

In Wendy’s article “The Elements of Elementary Research,” she talks about the importance of conducting thorough research before tackling any marketing goal. Often times when clients come to us, they’ll have a laundry list of marketing ideas and problems. If we were to just blindly address these problems and put their ideas into action, we’d … Read More

The Elements of Elementary Research

Sherlock Holmes was known for uncovering the answers to the most complex cases utilizing the kind of observation, science and reasoning required to break a mystery down to its simplest form. In his famous words, “It’s elementary, dear Watson.”   The best research studies are conducted to take questions from any number of areas of … Read More

Absolute Marketing Group Selects Interns for Spring 2017

Absolute Marketing Group is excited to announce our 2017 spring Client Relations Interns – Chelsy Strauss, Henry Van Liew and Mara Zinda. Strauss is a senior at North Dakota State University majoring in strategic communications with a minor in management communications. She is originally from Arthur, ND and enjoys collecting vinyl records. Van Liew is … Read More

Client Spotlight: Dave’s Southside Tap/Hennessy’s Irish Pub

Dave Erickson owns multiple bars throughout the Fargo-Moorhead area, including Dave’s Southside Tap, Hennessy’s Irish Pub, The Bulldog Tap and Red Hen Taphouse. Each one offers its own unique atmosphere, contributing greatly to Fargo’s rich nightlife and bar scene. Erickson recently began working with Absolute Marketing Group to help promote Dave’s and Hennessy’s through the … Read More

The 5ives: Video Marketing on Social Platforms

Mara’s article this month focuses on online video marketing. Video has quickly become the most effective way to promote your business online, both organically and through paid advertising, and it’s expected to become even more dominant this year. This shouldn’t come as much of a surprise considering virtually every major social media channel is incorporating … Read More