The 5ives: Tips for Professional Video Marketing

Absolute Marketing Group

In the main article for this month, Christian talks about the success and power of videos in the marketing industry. More specifically, he talks about some technical details and tricks that professional videographers use to shape the tone and message of videos. Professional videos have a unique ability to connect with viewers on an emotional … Read More

Client Spotlight: HireAble

Absolute Marketing Group

Rural Minnesota CEP (Concentrated Employment Program) is a non-profit organization dedicated to helping people find jobs that match their skills and helping employers find quality workers to fill their open positions. HireAble is a program of RMCEP that focuses on helping Minnesotans with disabilities get the tools and support they need to find employment. “HireAble’s … Read More

Absolute Selects Interns for the 2016 Spring Semester

Absolute Marketing Group

Absolute Marketing Group is excited to announce our 2016 spring Client Relations Interns – Emily Karkoska, Lee Smalt and Abby Knudson. Karkoska is double majoring in management communication and strategic communication, with an emphasis in public relations and a minor in history at NDSU. She is originally from Mankato, MN and enjoys being in the … Read More

Filling The Frame: The Power of Camera Placement in a Scene Introduction

Absolute Marketing Group

By Christian Calabrese: Editor and Videographer Clients often struggle with the decision whether to use video as a marketing tool. Naturally, for a brand to be memorable, the viewer must connect to the content in some way, and as the old adage says, “a picture is worth 1000 words”. That being said, while an image … Read More

Absolute Graduates from Inaugural North Dakota SBA Program

Absolute Marketing Group

I was honored to represent our 18-member team in the 2015 SBA Emerging Leaders Program.  This was the first time that the SBA hosted the program in North Dakota, so it was very exciting since the program had already performed well in other national markets.  The three most valuable experiences for me included: (1) spending … Read More

The 5ives: Proactive PR

Absolute Marketing Group

In the main article this month, Anthony talks about the benefits of using public relations in conjunction with advertising efforts. When done correctly, PR is one of the most powerful and effective tools out there for getting brands publicity. Organic media coverage is much more credible in the minds of consumers than advertisements. So how … Read More

The Power of Public Relations

Absolute Marketing Group

Don’t Underestimate the Power of Public RelationsThe emergence of digital advertising and social media has changed the way brands engage their customers. Although these new mediums are effective and economical ways of sharing stories with the public, traditional methods are still vital to a brand’s success. Public relations has been around as long as advertising … Read More

Client Spotlight: North Dakota Grain Growers Association

Absolute Marketing Group

For nearly 50 years, the North Dakota Grain Growers Association has provided wheat and barley producers throughout the state with education, leadership, information and representation. The NDGGA is a member-driven association that partners with the North Dakota Wheat Commission and the North Dakota Barley Council to address domestic policy issues on the state and national … Read More

Client Spotlight: Thomsen Homes

Absolute Marketing Group

When it comes to affordable, luxurious, custom built homes, Thomsen Homes is quickly becoming one of the top builders in Fargo-Moorhead. Their team will work with you to design and build your customized dream home. They do it all. From the floor plan to interior finishes, Thomsen will be there every step of the way. … Read More