Digital Advertising Surpasses Traditional Advertising. Here’s What You Need To Know!

Digital Media

This year marks a milestone in the world of advertising. For the first time in history, digital ad spending in the U.S. will exceed traditional ad spending by almost 5%. That may sound like a small increase, but strategists predict $129.34 billion dollars to be spent on digital advertisements this year alone meaning that 5% … Read More

The State of the Hashtag

State of the Hashtag

My fellow Americans, today I stand before you to say the state of the hashtag is…well, it’s #complicated and varies from platform to platform. Today, more-and-more brands and businesses are relying on social media platforms to set the tone for their messaging and reach their customer base in a more consistent and convincing way. One … Read More

The Road Taken: The Tale of John Storyk

John Storyk Interview

A few weeks ago I reached out to the man who’s designed recording studios for the likes of Jimi Hendrix, Bruce Springsteen, Jay-Z, Harry Connick Jr., Alicia Keys and frequent Taylor Swift collaborator Jack Antonoff among many more. In the world of studio design, John Storyk isn’t just where the buck stops, it’s where the … Read More

Video + Social Media: The Perfect Pairing

Absolute Marketing Group

In the 80s video may have killed the radio star, but today it can be the lifeblood of your brand’s ability to generate social media interaction with consumers in a way in which no other medium can compare. Scroll through your own social media feeds and you’ll find endless examples of static text readily missed … Read More

2019 Digital Media Trends – Rise of the Planet of the Smart Speakers

Absolute Marketing Group

Alexa, turn up the lights. Google, what’s the weather like today? Siri, what’s the true meaning of life and why are we here? The answer to the last question is pizza, obviously. In today’s ever-shifting digital realm, smart speakers are finding their way into more-and-more people’s daily routines and presenting a new way for marketers … Read More

Turns Out, It’s Easy Being Green

Fargo Green Screen Video Behind the Scenes

The term “green screen” probably sounds familiar to you. It’s that magical monocolored wall that makes some of Hollywood’s most fantastical ideas come to life all the way up on the big screen. More and more, however, companies, brands, and even small start-ups are utilizing this special effects magic-maker to more effectively communicate to the … Read More

Gold Today, Gone Tomorrow – 2019 American Advertising Awards

Absolute Marketing Group is thrilled to announce our acceptance of six ADDY awards recognizing creative excellence from the American Advertising Federation of North Dakota at the February 22 American Advertising Awards. Below is a list of projects that won awards. Culinex Video Book (Gold ADDY)  This project was a true testament to the collaboration … Read More