Improve Your Website Experience to Get Better Results

By Emma Garton: Client Relations Intern Research shows 70-80% of people research a company online before visiting a small business or making a purchase with them, which means an outdated website is risky. To combat this, there’s a multitude of items to consider when it comes to your website’s aesthetic appeal and functionality, but it … Read More

Absolute Marketing Group Selects Fall 2018 Interns

Absolute is excited to announce two new Client Relations interns for fall 2018 – David Erickson and Emma Garton. David is from Rochester, Minnesota and attends North Dakota State University where he is earning a degree in marketing. He looks forward to gaining insight into the professional agency setting and learning about digital marketing in … Read More

The 5ives: Dynamic Design Decisions

In this month’s main article, Absolute’s Art Director, Scott Raffath, expounded on the skills and practices a graphic designer needs to break into the agency world after graduation and maintain their skills. The time immediately preceding graduation is really exciting, but it can also be nerve wracking as you look to the uncertain future. So here … Read More

Client Spotlight: Precision Lawn & Landscape

Precision Lawn & Landscape is a family owned and operated business that specializes in full-service lawn care, landscaping and snow removal. With over 20 years of experience in the Fargo-Moorhead area, Precision prides itself on having a service for every season along with offering dependable maintenance and magnificent design. “When you decide to work with … Read More

How a Freshly Graduated Designer Can Break into an Agency… and Stay There

So, you’ve just graduated and received a piece of paper stating you understand design, layout principles and graphic disciplines. Well… it’ll take a bit more to break into the graphic design industry. First off, the piece of paper that vouches for your skills is actually not as important as the portfolio you have to prove … Read More

The 5ives: Optimize Your Media Placement

By Jenny Shaw: Client Relations Intern In this month’s article, “Applying A/B Testing to Traditional and New Media,” Absolute’s Media Director, Grant Christian, explained what A/B Testing is, how to do it and why it’s important. To make sure you got the most out of this insightful piece, let’s break it down into five parts: … Read More

Client Spotlight: Simply Homes Team

Simply Homes Team is a professional real estate team based in Fargo, North Dakota consisting of Greg Baldwin and Tyler Hunter. Together, they have 29 years of real estate experience and pride themselves on guaranteeing their customer’s satisfaction in every transaction. “We know every undertaking on the home real estate market is a tremendous personal … Read More

Applying A/B Testing to Traditional and New Media

The basic principle of A/B testing is to compare two or more variables against each other, ultimately seeing which one performs better. In the context of media, A/B testing can be used to compare the effectiveness of various traditional and non-traditional (new media) ads giving you valuable insights into the likes, values and media preferences … Read More

The 5ives: Make ’em Laugh

In this month’s article, “Laughing Your Ads Off: Comedy Writing in Advertising,” Jenny Shaw highlights how adding humour to your advertising can be a valuable tool for making yourself memorable with consumers. In an age where skipping commercials is becoming more normalized and shorter attention spans are becoming more apparent, here are five guidelines to … Read More

Absolute Marketing Group Hires Karlee Phillips for Creative Project Manager

Absolute Marketing Group recently hired Karlee Phillips as creative project manager. In her new role, Karlee will use her experience in graphic design and her innovative, team player mentality to initiate proposals and project plans, serve as the liaison between the client and the agency production team and guide projects through creative development. Karlee earned … Read More