Online Advertising: What’s the Scoop?

The advent of the internet age has literally changed the way both businesses and consumers now find information. And with that change, companies have continuously tried to find new ways to make money off of that information, or at minimum, the most relevant information being sought. Part of the evolution of the internet age has … Read More

Annah Hannasch Hired as Creative Project Manager

Absolute Marketing Group has hired Annah Hannasch as Creative Project Manager. In this role, Annah will assist with the coordination of all creative and production projects through to completion. She will work closely with the entire creative team to ensure that all goals of each project in production are met. A native of Grand Forks, … Read More

5ives: 5ive Days of Christmas

Having creative produced is one of the most exciting things that results from a client’s relationship with a marketing firm. Seeing the final product for the first time that resulted from hours of meetings, photo/video shoots and initial proofs is somewhat like opening presents on Christmas—you have an idea of what’s there but you aren’t … Read More

Postproduction

In previous Blogs, I explained the process of preproduction and production. In this article, I’ll run you through the basics of postproduction. The basic processes in postproduction include editing, graphics/animation, and the final step, which we call “polish”. Editing is exactly what you’d expect it to be. We take the notes, storyboards and script which were captured/created in the … Read More

5ives: Vision Statements – Strategize then Realize

Writing a vision statement for your business might seem like a simple task. You understand your company’s values, the products and services it provides, even the business goals you want to achieve. However, articulating this information into one unique, concise statement can prove to be a daunting task. A good vision statement needs to accomplish … Read More

Vision Statements. Do We Need Them?

Since the early 1970s, vision statements have been used by corporations to try and communicate their direction. Now that it’s 2014, I’ve started to question whether vision statements are still relevant, and if businesses with them actually follow them in their day-to-day business? First, we’ll need to clarify what is a vision statement. For our … Read More

5ives: Illustrious Careers or a Fantasy World?

How often do you get a request for a hand-drawn piece of art? You’re probably thinking, “Not too often.” But what if you’re one of the lucky few who are naturally skilled at drawing or creating things by pen, paper, charcoal or brush? Are these skills reserved only for street fairs and etsy.com? Is drawing … Read More

Absolute Marketing Group Wins Awards at Local ADDYs

FARGO, ND — Absolute Marketing Group, a creative brand-building agency in downtown Fargo, received ten awards recognizing creative excellence from the American Advertising Federation’s North Dakota chapter at the February 28 ADDYs. Included among the ten awards were one of the three Judge’s Choice awards for on open house invitation created for Prime Numbers, the … Read More

Draw Upon the Fundamentals

Illustration has made a lot of progress over the past 50 years. With advancements in technology, easy to access photo galleries and pre-made brush packs and tutorials.  Starting in the mid-1950’s, the ideals behind illustration took a giant leap forward when Robert Weaver began expressing ideas and taboo notions rather than simply copying everyday scenes … Read More