Absolute Marketing Group Hires Brian Jorvig as Marketing Advisor

Absolute Marketing Group has hired Brian Jorvig as a Marketing Advisor. Jorvig has more than a decade of experience with local and national clients and his expertise includes website optimization, content strategy and branding. The addition will expand Absolute’s regional reach and add to their team of expert strategists. A native of Woodbury, MN, Jorvig … Read More

The 5ives: What Do You Think of My Website?

As you would expect from someone with “Advisor” in their title, I’m occasionally asked for my advice on business and marketing plans. While sometimes I get to go full Don Draper and lay out my thoughts in presentation to a client (except with PowerPoint and without cigarettes), more often than not it’s in casual conversation … Read More

Redesigning vs. Rebuilding a Website

Occasionally I’m asked to evaluate an organization’s website and help them determine whether a redesign will help them accomplish their latest goals, or if they actually need to start from scratch to get what they want. This is never an easy question to answer, and there are various ways to determine what is the best … Read More

Absolute 2014 Summer Client Relations Interns

Absolute Marketing Group is excited to announce our 2014 Summer Client Relations Interns – McCall Goehner, Erica Kale and Jake Schaffer. Geohner, a Jamestown ND native, is currently majoring in Business Management at Minnesota State University Moorhead. She LOVES ketchup and eats it on everything! Kale is from Fargo, ND and is currently a student … Read More

The 5ives: Writing For Your Business

How often do you find yourself reading something—a book, a magazine, something on the Internet—and thinking to yourself how well it was written? Something that pulls you in and tells you a complete story that leaves you with a complete understanding of what you just read? It takes talent to write like that—to be able … Read More

Writing For Your Audience

WRITING STYLES For most people, writing is how they communicate their thoughts and feelings in a way that is unique to themselves. And, just as there are many accents that color speech, there are many writing styles that can be used to describe how a person writes. Flowery “Flowery” writing generally overflows with plenty of … Read More

The 5ives: Online Advertising

My first job out of college was selling radio at Q98, Fargo-Moorhead’s “Legacy Rock” station, in the early ‘90s. At the time, the majority of advertising dollars spent by businesses were on “traditional” media—TV, radio, print (newspapers, magazines, coupons, etc.), out-of-home (billboards) and the Yellow Pages. While each of those outlets continue to drive sales … Read More