The 5ives: Writing For Your Business
How often do you find yourself reading something—a book, a magazine, something on the Internet—and thinking to yourself how well it was written? Something that pulls you in and tells you a complete story that leaves you with a complete understanding of what you just...
Writing For Your Audience
WRITING STYLESFor most people, writing is how they communicate their thoughts and feelings in a way that is unique to themselves. And, just as there are many accents that color speech, there are many writing styles that can be used to describe how a person...
The 5ives: Online Advertising
My first job out of college was selling radio at Q98, Fargo-Moorhead’s “Legacy Rock” station, in the early ‘90s. At the time, the majority of advertising dollars spent by businesses were on “traditional” media—TV, radio, print (newspapers, magazines, coupons, etc.),...
Online Advertising: What’s the Scoop?
The advent of the internet age has literally changed the way both businesses and consumers now find information. And with that change, companies have continuously tried to find new ways to make money off of that information, or at minimum, the most relevant...
Annah Hannasch Hired as Creative Project Manager
Absolute Marketing Group has hired Annah Hannasch as Creative Project Manager. In this role, Annah will assist with the coordination of all creative and production projects through to completion. She will work closely with the entire creative team to ensure that all...
5ives: 5ive Days of Christmas
Having creative produced is one of the most exciting things that results from a client’s relationship with a marketing firm. Seeing the final product for the first time that resulted from hours of meetings, photo/video shoots and initial proofs is somewhat like...
Postproduction
In previous Blogs, I explained the process of preproduction and production. In this article, I’ll run you through the basics of postproduction. The basic processes in postproduction include editing, graphics/animation, and the final step, which we call...
5ives: Vision Statements – Strategize then Realize
Writing a vision statement for your business might seem like a simple task. You understand your company’s values, the products and services it provides, even the business goals you want to achieve. However, articulating this information into one unique, concise...
Vision Statements. Do We Need Them?
Since the early 1970s, vision statements have been used by corporations to try and communicate their direction. Now that it's 2014, I've started to question whether vision statements are still relevant, and if businesses with them actually follow them in their...