The State of the Hashtag

State of the Hashtag

My fellow Americans, today I stand before you to say the state of the hashtag is…well, it’s #complicated and varies from platform to platform. Today, more-and-more brands and businesses are relying on social media platforms to set the tone for their messaging and reach their customer base in a more consistent and convincing way. One … Read More

The Road Taken: The Tale of John Storyk

John Storyk Interview

A few weeks ago I reached out to the man who’s designed recording studios for the likes of Jimi Hendrix, Bruce Springsteen, Jay-Z, Harry Connick Jr., Alicia Keys and frequent Taylor Swift collaborator Jack Antonoff among many more. In the world of studio design, John Storyk isn’t just where the buck stops, it’s where the … Read More

Video + Social Media: The Perfect Pairing

Absolute Marketing Group

In the 80s video may have killed the radio star, but today it can be the lifeblood of your brand’s ability to generate social media interaction with consumers in a way in which no other medium can compare. Scroll through your own social media feeds and you’ll find endless examples of static text readily missed … Read More

2019 Digital Media Trends – Rise of the Planet of the Smart Speakers

Making a Good First Impression

Alexa, turn up the lights. Google, what’s the weather like today? Siri, what’s the true meaning of life and why are we here? The answer to the last question is pizza, obviously. In today’s ever-shifting digital realm, smart speakers are finding their way into more-and-more people’s daily routines and presenting a new way for marketers … Read More

Turns Out, It’s Easy Being Green

Fargo Green Screen Video Behind the Scenes

The term “green screen” probably sounds familiar to you. It’s that magical monocolored wall that makes some of Hollywood’s most fantastical ideas come to life all the way up on the big screen. More and more, however, companies, brands, and even small start-ups are utilizing this special effects magic-maker to more effectively communicate to the … Read More

Gold Today, Gone Tomorrow – 2019 American Advertising Awards

Absolute Marketing Group is thrilled to announce our acceptance of six ADDY awards recognizing creative excellence from the American Advertising Federation of North Dakota at the February 22 American Advertising Awards. Below is a list of projects that won awards. Culinex Video Book (Gold ADDY)  This project was a true testament to the collaboration … Read More

The Big Three of Digital Marketing

Written By Katie Birrenkott, Digital Media Strategist Online media is becoming increasingly more important since fewer people are viewing traditional media than ever before. By utilizing digital marketing placements and tools for businesses, you can continue to reach your customer base while they are online instead of only when they’re tuned into traditional media channels. … Read More

Absolute Marketing Group Hires Katie Birrenkott for Digital Media Strategist

Absolute Marketing Group recently hired Katie Birrenkott as digital media strategist. In her new role, she will use her experience in digital marketing and public relations to identify target markets, research media options and recommend where clients should allocate their budget while creating advertising plans. Katie earned a bachelor’s degree in Public Relations from the … Read More

The 5ives: Use Long-Form Video to Tell Your Story

By Emma Garton: Client Relations Intern This month, Emily Karkoska, our Marketing Project Manager, covered the uses and goals of long-form video as an option for your marketing strategy. If you want to humanize your company and really connect with your audience, long-form video may be the right choice for you. Here are five aspects … Read More