5ives: QR Code Woes and 5 Easy Fixes

QR Codes are everywhere. As the hottest trend in marketing since social media, a lot of people are experimenting with this new technology. Like any experiment, some results work and some blow up in your face. This explosion of QR Codes in Fargo-Moorhead has generated...

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What is a QR Code and Why Do You Need One?

In the past several months it seems to be that more and more customers are asking about QR codes or are interested in implementing them into their marketing. I thought it might be a good idea to cover the background of QR codes, some common applications and a few best...

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5ives: Observations on Your Brain and Branding

In Mac's article, "Selling with Story", he points to scientific literature on why stories are an effective selling tool. Since we're getting all academic up in here, I thought I'd take it a step further and see if I could drum up exactly how stories could be used in...

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Selling with Story

Last week I was driving my gray Mazda Tribute down the road, doing what I love to do, drinking coffee and looking at billboards. Some may call it distracted driving, I call it marketing research. Over the past trips through town and on the interstate, I have noticed...

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Absolute Enlists Video Editor

Moorhead, MN – Absolute Marketing Group announces the hiring of Scott Tostenrud as Video Editor. Tostenrud's responsibilities include: video editing, audio production, video capture and animation. Tostenrud's talents are the latest addition to Absolute Marketing...

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Charging for Good Ideas

This article is more about your opinion than advice. There no are clear-cut answers to the questions or suggestions that I'm talking about here, so feel free to post a comment and tell me what you think. Advertising works in three parts: what's said, how it's said and...

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Highway Cleaning Fuels Trash Talk

Two miles. Four teams. Bragging rights were on the line. Absolute did its annual cleaning of miles 3 through 5 along I-94 in Moorhead on Wednesday, August 24th. Every year, Absolute employees don the neon and trench the trenches to uncover roadside treasures. This...

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