Seven Approaches to Ask for a Testimonial

Once you’ve overcome the awkwardness of requesting testimonials, it’s time to select a strategic approach to ask for a testimonial.  I have outlined seven versatile approaches to cover most circumstances. 1. Thanktimonial Tell the client that you appreciate their continued business and would like to express your gratitude by promoting their business in a marketing … Read More

5ives: Media Metrics to Know

Fundamentals Before we dive too far into this article, I want to toss out a quick crash course in media buying. Since most people are familiar with terms like demographics and ratings, I’ll use broadcast media (TV and radio) for the bulk of the examples. It’s important to note that every media, from billboards to … Read More

Email Marketing Built to Survive Inbox Bankruptcy

Inbox bankruptcy refers to a recent phenomenon whereby people finally decide to purge all their unread email messages due to a feeling of being overwhelmed by how far behind they are in acting on these messages. This means eliminating any cause of clutter and stress. It strikes fear into the hearts of email marketers everywhere, … Read More

Create A Brand Story For Profitability Ever After

I recently attended a seminar held by Melvin D. Nelson, co-author of Business Model Innovation. In his speech, Mel (yeah, we’re on a first name basis now) talked about the importance of business models, making sure the idea of the business made sense and it generates wealth for the company and its customers. It seems … Read More

5ives: Bad Sending Habits for Email Marketing

We’ve already established that people are starting to hit the reset button on email. It’s probably for the best because I think we all receive notifications about companies we don’t care about or have lost their luster. Personally, email marketing is amazing – when it’s done right. It’s inexpensive, it offers unlimited space and it … Read More