5ives: Ripe Environments for Guerrilla Marketing

Guerrilla marketing is a sucker punch. Its unexpected impact leaves you breathless. The difference in this type of marketing, versus traditional marketing, is that there's a payoff for the recipient. So maybe a better way to state it is that guerrilla marketing is a...

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Absolute Launches Energy Summit Website

Absolute is excited about the launch of The State of Energy Summit 2011 website. Hosted by The Chamber, the summit attracts the best and brightest in the energy sector. Absolute Marketing Group worked closely with The Chamber this past month to pull the website and...

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A Quest to Spare the Word Epic

I made a mistake last week. I erroneously eavesdropped on a teenage conversation. Not only did I suddenly feel far older than I actually am, but I felt inclined to lay the linguistic smack down on these pimple people. Slang exists in every generation. Phrases such as...

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5ives: Ways to Generate a Good Idea

We're an advertising and marketing firm. Our core products are ideas. These ideas go by several names: marketing strategies, creative concepts, website architecture, positioning statements and a myriad of others. At the end of the day, they are all just intangible...

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