The 5ives: Websites for the Win

The 5ives: Websites for the Win

This month, Emma Garton, one of our fall Client Relations Interns, outlined tactics for improving website user experience and effectiveness. When each of these elements are optimized, they work together to create a mutually beneficial relationship that enhances a...

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Client Spotlight: Vinyl Taco

Client Spotlight: Vinyl Taco

Vinyl Taco is a restaurant that serves fresh Mexican food, cervezas, margaritas and signature cocktails in a vibrant, music-themed space infused with vinyl records. With two locations in North Dakota – one in downtown Fargo and one in Grand Forks – and the...

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Absolute Marketing Group Selects Fall 2018 Interns

Absolute Marketing Group Selects Fall 2018 Interns

Absolute is excited to announce two new Client Relations interns for fall 2018 - David Erickson and Emma Garton. David is from Rochester, Minnesota and attends North Dakota State University where he is earning a degree in marketing. He looks forward to gaining insight...

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The 5ives: Dynamic Design Decisions

The 5ives: Dynamic Design Decisions

In this month’s main article, Absolute's Art Director, Scott Raffath, expounded on the skills and practices a graphic designer needs to break into the agency world after graduation and maintain their skills. The time immediately preceding graduation is really...

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Client Spotlight: Precision Lawn & Landscape

Client Spotlight: Precision Lawn & Landscape

Precision Lawn & Landscape is a family owned and operated business that specializes in full-service lawn care, landscaping and snow removal. With over 20 years of experience in the Fargo-Moorhead area, Precision prides itself on having a service for every season...

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The 5ives: Optimize Your Media Placement

The 5ives: Optimize Your Media Placement

By Jenny Shaw: Client Relations Intern In this month’s article, “Applying A/B Testing to Traditional and New Media,” Absolute’s Media Director, Grant Christian, explained what A/B Testing is, how to do it and why it’s important. To make sure you got the most out of...

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Client Spotlight: Simply Homes Team

Client Spotlight: Simply Homes Team

Simply Homes Team is a professional real estate team based in Fargo, North Dakota consisting of Greg Baldwin and Tyler Hunter. Together, they have 29 years of real estate experience and pride themselves on guaranteeing their customer’s satisfaction in every...

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Applying A/B Testing to Traditional and New Media

Applying A/B Testing to Traditional and New Media

The basic principle of A/B testing is to compare two or more variables against each other, ultimately seeing which one performs better. In the context of media, A/B testing can be used to compare the effectiveness of various traditional and non-traditional (new media)...

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The 5ives: Make ’em Laugh

The 5ives: Make ’em Laugh

In this month’s article, “Laughing Your Ads Off: Comedy Writing in Advertising,” Jenny Shaw highlights how adding humour to your advertising can be a valuable tool for making yourself memorable with consumers. In an age where skipping commercials is becoming more...

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