Social Media vs Traditional Media FAQs

At a recent presentation on the importance of social media, members of the audience asked some valuable questions regarding the balance between social media, like Facebook and Twitter, and traditional media, like television and print. I think it would be beneficial to continue the discussion here. After reading this article, feel free to post a … Read More

5ives: Marketing Terms Removed from the Social Media Vocabulary

Brian’s blog comparing Traditional Media and Social Media got me thinking about how social media is shaping not only marketing, but our culture as a whole. Here are five words that social media is removing from the marketing vernacular. 1. Audience Social media creates the opportunity for two-way communication between the brand and the user. … Read More

Crayola Not Just A Box of Colors

In the design world, either print or Web, one of the main mistakes made by designers is the incorrect usage of colors. Bad color schemes can make your marketing materials and Web site look unfriendly and amateurish. This article will identify common mistakes with selecting colors, good color scheme creation and accessibility issues that arise … Read More

Confidentiality is Essential to Marketing Success

Have you noticed an increasing number of companies tagging their email message signatures with 150-word confidentiality disclaimers? While message recipients may see this act as annoying and unneeded, I think it is a good marketing tactic because confidentiality of company information is essential for marketing success. WHAT IS CONFIDENTIAL? Confidential company information may include client … Read More

Corporate Identity Professional Presence Required

Many businesses do not put enough resources into creating, maintaining and improving a healthy corporate identity. Some businesses view their corporate identity as just what customers think about their sales team and people answering telephone calls. This narrow-minded thinking may be cause for loss of sales. Corporate identity is the “persona” of a corporation which … Read More

Old-School Hot-Iron Branding

I am burnt out on articles about brand management, brand evolution, brand identity, brand strategy, brand hijacking, brand positioning and other terms that sound trendy next to the word brand. What’s next brand muffin? When I think about the brand concept, I choose to go old school. My great-grandfather Dalton Brown launched his brand almost … Read More

The Benefits of Professional Web Design & Development

Businesses and organizations face many tough decisions on a daily basis. One of the most important decisions is choosing who will design and develop your website. Common web design/developer choices include: A person within the company who dabbles in web design and believes they can build the web site. A relative or friend of somebody … Read More

Brian Meckler Featured in Bison Briefs

Alumnus builds marketing firm For NDSU alumnus Brian Meckler, success is the sum of doing your homework plus the willingness to put in a lot of time and effort. A 1998 graduate who majored in business administration, Meckler and a former co-worker launched the award-winning Absolute Marketing Group in Moorhead, Minn., in 2006. The fledgling … Read More