Old-School Hot-Iron Branding

I am burnt out on articles about brand management, brand evolution, brand identity, brand strategy, brand hijacking, brand positioning and other terms that sound trendy next to the word brand. What’s next brand muffin? When I think about the brand concept, I choose to go old school. My great-grandfather Dalton Brown launched his brand almost … Read More

The Benefits of Professional Web Design & Development

Businesses and organizations face many tough decisions on a daily basis. One of the most important decisions is choosing who will design and develop your website. Common web design/developer choices include: A person within the company who dabbles in web design and believes they can build the web site. A relative or friend of somebody … Read More

Brian Meckler Featured in Bison Briefs

Alumnus builds marketing firm For NDSU alumnus Brian Meckler, success is the sum of doing your homework plus the willingness to put in a lot of time and effort. A 1998 graduate who majored in business administration, Meckler and a former co-worker launched the award-winning Absolute Marketing Group in Moorhead, Minn., in 2006. The fledgling … Read More

Text Marketing Connects with Convenience

At its core, advertising serves three fundamental components: (1) Deliver the right message (2) to the right person (3) at the right time. With text messaging technology, you can add a fourth fundamental component – to the right device. Gone are the days of three-media marketing (print, tv and radio). In just a matter of … Read More

Small Business Web Sites: The Goals & Basics

At Absolute Marketing Group we design, develop and maintain lots of different types of web sites. Most of the sites that we are involved with are small & medium business web sites. There are many different things to take into consideration when building a web site for a small business, yet in a lot of … Read More

Business Cards: Your 3 1/2 inch Soldier in the Field – Get Noticed

The most overlooked weapon in your marketing arsenal may be your business card. If designed properly, this little 3 1/2 x 2 inch piece of paper will not only let people know how to contact you, it will persuade them to contact you. In order to be effective and get you more business, your card … Read More