Merry Marketing Blunders

It's been a week. I can finally start the healing process after two months of Christmas advertising creative cop-outs. I like Christmas, so don't get ahead of yourself thinking this is some rant by a bitter 20-something because he didn't get what he wanted. It's quite...

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5ives: Rhyme and Reason for Other Seasons

I loathe the unintelligence of "Twas the Night Before Christmas" parodies in Christmas advertising. It's as if poetry can only be used during one holiday for one event. I say we embrace the ebb and flow of poetic verse. Here's what I mean. #1 - A Haiku for New Year's....

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Creating A Slogan

A good slogan says a little about your company or entices people to come by your store. A great slogan positions your business and motivates customers. Slogans are the glue that bonds your marketing campaign together. I have identified the main categories of slogans....

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5ives: Spanish Slogan Screw-Up

Language faux pax happens billions of times a day. A word here gets lost in translation and is seen as something a little off color to the culture. It gets pretty embarrassing when it happens to an agency. With Fargo, North Dakota and Moorhead, Minnesota being sister...

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Dear Cell Phone Companies – here’s a free idea

You know those wallet cards you get with your cell phone service that's a handy reminder of some of the functions you can perform on your phone to do things like check your account balance, voicemail, etc.? In the future, I hope cell phone companies just incorporate...

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The things you learn, and the things you remember

Wordpress is a beast that I love to hate to love. When it works, it works very well, which is 99% of the time. But when it doesn't, well, then I can usually plan on spending at least 4-6 hours researching why it's not, and then (most of the time) an hour or so fixing...

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IE6, PNGs and Forms – Oh My!

A recent example of a debugging episode with IE6 - We recently discovered that a form on a certain website had mysteriously stopped working in IE7 and Firefox (2 or 3, I don't know which version) on a PC. More specifically, something was preventing the user from...

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Method Acting, “As If” Marketing

Sorry Hollywood, I know you've had a rough year with the loss of Heath Ledger, Isaac Hayes, Bernie Mac and most recently, Paul Newman. But seriously, let's end method acting. Bite the bullet and quit. I apologize to any readers who enjoy literary techniques as I have...

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5ives: A Name History

Now that you have some background on how to name a business and have shared your own personal story, check out the history of some of the most famous brand names. Google Google was originally called "BackRub" by founders Larry Page and Sergey Brin because of how the...

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