How to Build a Successful Brand

Your brand’s value is directly related to your balance sheet – that’s why customer relationships are such a valuable asset. How a customer feels about your products, people and company makes up your brand image. Why is a Strong Brand Valuable? Getting noticed is getting harder. Companies with strong brands get noticed by showing they … Read More

Budgeting Methods for Marketing Promotions

Are you over budget on marketing promotions activities (e.g. advertising, public relations, direct selling and sales promotions) again this month? Maybe it’s time to revisit your budgeting methods to see if there is opportunity for improvement. To get the ball rolling, here are the six most common budgeting methods that I have observed in our … Read More

The MSUM West Acres Kiosk

A recent article about the MSUM kiosk at West Acres. Absolute is glad that we were able to help provide a great mall presence for MSUM with the design of the kiosk. From The Advocate: As part of the new admission’s marketing strategy, MSUM has purchased a kiosk in West Acres Shopping Center. The kiosk … Read More

Confessions of a Customer-Centered Convert

Hi, I’m Mark Huesman and I’ve let crappy web sites happen. I knew it was wrong when we were doing it, but it felt so good to get it done so fast. I’m not proud of it and I’m looking for redemption; redemption from my clients, redemption from their user experience and redemption from myself. … Read More

51 Essential WordPress Plugins (and bonus functions!)

After working with WordPress for several years and combing through countless “top 10” WordPress plugin blog posts for plugins that A. Work well and B. Are updated regularly and don’t break with core upgrades (often), I’ve come up with my own cache of WordPress plugins I go back to on a regular basis to get … Read More