5ives: Branding on Social Media

Social media platforms like Facebook, Twitter and YouTube provide inexpensive resources for connecting with core members of your target market. While this technology and subsequent marketing strategies are fairly uncharted, it’s important to understand that social marketing has a unique value that is different than any other medium. I graduated in the winter of 2007. … Read More

Deductability Update

From a recent email to us: In a major piece of good news for the advertising industry, the healthcare reform revenue proposals released by the House Ways and Means Committee last week do not include the much discussed provision to take away the federal tax deduction for prescription drug advertising. Instead, the committee would impose … Read More

Whiteboard, How I Love Thee

I really can’t get enough. Even as I sit here typing away on a blank white page, I can’t help but look over to the 4×8 panel of potential to my right. I encourage everyone that needs to convey a big idea to go out and purchase a whiteboard today. Let me explain why whiteboards … Read More

Password Overload

If you have been using the Internet for any time now, you probably have noticed something… you have a ton of passwords and user accounts you need to keep track of! Twitter, Facebook, Linked-in, Google Analytics, your blog site, your webmail, your online banking – and the list goes on and on. If you are … Read More

Billy Mays: An Era Without An Heir

Billy Mays represented everything I hate about advertising creative and everything I love about advertising principles. Save the occasional Little Giant DRTV program, I fear the pitchmen of the world are doomed. From a creative standpoint, Direct Response TV (DRTV) isn’t meant to be flashy or compelling, but a big part of me always wanted … Read More