Going Against Green

As a marketing gimmick, “Going Green” must be destroyed. People throw around buzzwords like they’re a good thing. Living in Minnesota, where mosquitoes could be the state bird, the term buzz doesn’t conjure up images of trendy hype. To me, buzzwords evoke fury caused by the thought of my three snow-free months being interrupted by … Read More

New Digs

Absolute Marketing has moved. Geographically we didn’t move very far from our spot in Moorhead. In fact, we’re no more than 40 steps away from our original location. But in terms of growth, we’ve moved a long way from our humble 600 sq ft beginnings. The wall we knocked down after our first year to … Read More

WP Greet Box – remind your visitors to subscribe to your RSS feed

Today I found a nifty WordPress plugin that gently reminds new visitors to your blog to subscribe to your RSS feed. WP Greet Box shows up when visitors view a post, and even customizes the experience based on where the user arrived from (Google, Facebook, Twitter, etc.). You’ll probably notice it directly above this text … Read More

Create an Explore block to display general info about your posts in WordPress

So, how do you get your readers to explore the rest of your blog posts? Maybe you can offer them some more information about the post they’re on, as well as some convenient links to the post(s) immediately following or preceding the post they’re looking at. The magic code, which you’ll want to add into … Read More

5ives: Benefits of Creative Direction

I always used to think it was odd that one-man shows had directors, especially when the performers wrote the show themselves. Then one night during a stand-up routine, I bombed, bad. It was an audience mutiny. Luckily, I had a strong mentor at the show, and after removing my head from his waterlogged bosom, he … Read More

The New Absolute Website Design

That’s our new site, live and ready for action. After expanding our business to the point where we needed a new office, we caught a bit of the renovation bug. The next thing you know, our office, promotional materials and even our website got a huge makeover. It’s better this way for couple of reasons. … Read More

Fargo Moorhead Advertising Firm Recognized at Ad Fed District Competition

Absolute Marketing Group landed twenty-two awards at the Advertising Federation of Fargo-Moorhead’s 2008 ADDY Awards Show held on February 27, 2009. The awards are given for superior creative abilities. This year Absolute Marketing received thirteen gold awards and nine silver awards, more than doubling last year’s total of ten. Only one gold is awarded per … Read More

Why You Should Be Using Email Marketing

Why should you be using email marketing? Email marketing has the uncanny ability to captivate your consumer audience, that’s why! The proof is in the numbers, we’ll be taking a look at the numbers here. According to new research by Epsilon, people who receive a companies permission-based emails are more likely to do business with … Read More