Do-It-Yourself SEO Basics
Here's the scenario: you've just launched a new web site, now you need to get some visitors. There are many ways to drive traffic to your site, including but not limited to: Tell people you know to go there Put your web site address on all your marketing materials...
Crayola Not Just A Box of Colors
In the design world, either print or Web, one of the main mistakes made by designers is the incorrect usage of colors. Bad color schemes can make your marketing materials and Web site look unfriendly and amateurish. This article will identify common mistakes with...
Confidentiality is Essential to Marketing Success
Have you noticed an increasing number of companies tagging their email message signatures with 150-word confidentiality disclaimers? While message recipients may see this act as annoying and unneeded, I think it is a good marketing tactic because confidentiality of...
Corporate Identity Professional Presence Required
Many businesses do not put enough resources into creating, maintaining and improving a healthy corporate identity. Some businesses view their corporate identity as just what customers think about their sales team and people answering telephone calls. This...
Old-School Hot-Iron Branding
I am burnt out on articles about brand management, brand evolution, brand identity, brand strategy, brand hijacking, brand positioning and other terms that sound trendy next to the word brand. What's next brand muffin? When I think about the brand concept, I choose to...
The Benefits of Professional Web Design & Development
Businesses and organizations face many tough decisions on a daily basis. One of the most important decisions is choosing who will design and develop your website. Common web design/developer choices include: A person within the company who dabbles in web design and...
Brian Meckler Featured in Bison Briefs
Alumnus builds marketing firm For NDSU alumnus Brian Meckler, success is the sum of doing your homework plus the willingness to put in a lot of time and effort. A 1998 graduate who majored in business administration, Meckler and a former co-worker launched the...
Fargo Billiards & Absolute Marketing Group: KVLY Invest In Your Valley TV Spot
Absolute Marketing Group and Fargo Billiards both appear in this Invest in Your Valley TV spot that has ran on KVLY in the Fargo-Moorhead area. Absolute was honored to aid Fargo Billiards in launching their new business through a wide range of media.
Text Marketing Connects with Convenience
At its core, advertising serves three fundamental components: (1) Deliver the right message (2) to the right person (3) at the right time. With text messaging technology, you can add a fourth fundamental component – to the right device. Gone are the days of...