Your Web Site: The Importance of Content Before Design

You’ve decided to have your web site professionally designed and developed. Good decision! Now what? You might already be thinking about the look of your web site or thinking about some cool bells-and-whistles that would be fun to have on your web site. Stop now. First things first – you need to determine what content … Read More

Merry Marketing Blunders

It’s been a week. I can finally start the healing process after two months of Christmas advertising creative cop-outs. I like Christmas, so don’t get ahead of yourself thinking this is some rant by a bitter 20-something because he didn’t get what he wanted. It’s quite the opposite. As I’ve gotten older, I’ve grown increasingly … Read More

Creating A Slogan

A good slogan says a little about your company or entices people to come by your store. A great slogan positions your business and motivates customers. Slogans are the glue that bonds your marketing campaign together. I have identified the main categories of slogans. Unique – Every slogan should be unique, and most slogans are … Read More

5ives: Spanish Slogan Screw-Up

Language faux pax happens billions of times a day. A word here gets lost in translation and is seen as something a little off color to the culture. It gets pretty embarrassing when it happens to an agency. With Fargo, North Dakota and Moorhead, Minnesota being sister cities, these language blunders don’t happen as often, … Read More

Fresh Gourmet Marketing (and other drivel) from Your Local, Quality Agency.

And there you have about 90% of an average agency’s day. Frankly, I’m glad most agencies use such bland, empty words. They call it marketing. I call it job security. People scoff at puns and shun cliches, but I don’t think most businesses realize that using listless language is worse. Clients and business owners, I … Read More