Blog
Creativity in a Conservative Economy
I’m a Creative Director, but what does that mean? Well, it means that I attempt, and most of the time succeed, to find a creative and effective solution to advertise and/or market a product or company. This job is new to me. I’ve been a graphic designer most of my professional career, but have found … Read More
The New Absolute Website Design
That’s our new site, live and ready for action. After expanding our business to the point where we needed a new office, we caught a bit of the renovation bug. The next thing you know, our office, promotional materials and even our website got a huge makeover. It’s better this way for couple of reasons. … Read More
Fargo Moorhead Advertising Firm Recognized at Ad Fed District Competition
Absolute Marketing Group landed twenty-two awards at the Advertising Federation of Fargo-Moorhead’s 2008 ADDY Awards Show held on February 27, 2009. The awards are given for superior creative abilities. This year Absolute Marketing received thirteen gold awards and nine silver awards, more than doubling last year’s total of ten. Only one gold is awarded per … Read More
Why You Should Be Using Email Marketing
Why should you be using email marketing? Email marketing has the uncanny ability to captivate your consumer audience, that’s why! The proof is in the numbers, we’ll be taking a look at the numbers here. According to new research by Epsilon, people who receive a companies permission-based emails are more likely to do business with … Read More
Marketing In A Recession
I’m not an economic expert, so I won’t attempt to speculate on how long the economy will be in a downturn. However, I can say that we can survive the storm by focusing on the customer. Whether the economy is up or down, you should set budgets with your business goals in mind. Marketing is … Read More
5ives: Ways to Stretch Your Marketing Dollars
Buy in bulk. When it comes to purchasing media space and time, discounts are given if you promise to run on a set schedule or run a certain number of ads. These price reductions are given by radio and television stations a lot for the peace of mind of not having any dead space in … Read More
Specialty Advertising is Not Marketing
I’ve decided to write this article in pen to prove a point. Currently, I’m writing with a BIC Bu2 Grip retractable ballpoint pen. It’s a simple, black pen. The experiment or goal is to see if I remember the name of this pen by the time I’m done. I should apologize for my penmanship (pun … Read More
Marketing Majors: Break into the Industry
I realize it’s only February, but this is the time when a majority of college seniors start to feel the inevitable panic that comes with graduation and the need to find a paying gig. Maybe I’m still feeling the love from my Valentine’s Day hangover, but since my story about breaking into the biz is … Read More
Your Web Site: The Importance of Content Before Design
You’ve decided to have your web site professionally designed and developed. Good decision! Now what? You might already be thinking about the look of your web site or thinking about some cool bells-and-whistles that would be fun to have on your web site. Stop now. First things first – you need to determine what content … Read More
Merry Marketing Blunders
It’s been a week. I can finally start the healing process after two months of Christmas advertising creative cop-outs. I like Christmas, so don’t get ahead of yourself thinking this is some rant by a bitter 20-something because he didn’t get what he wanted. It’s quite the opposite. As I’ve gotten older, I’ve grown increasingly … Read More
