The Advantages of Animated Video

The Advantages of Animated Video

The landscape of digital marketing is a living, breathing organism that continues to change year after year. With more and more brands recognizing the importance of a strong online presence, they continue to flock toward online marketing channels. Users are bombarded...

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Client Spotlight: Kreat Coaching and Consulting

Client Spotlight: Kreat Coaching and Consulting

Kreat Coaching and Consulting is a new firm in Alexandria, Minnesota started by two experienced life coaches: Jessica Boyer and Sonja Kuhn. Their mission is to help people identify their strengths and reach their full potential by offering life and career coaching for...

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The 5ives: Writing Website Content that Converts

The 5ives: Writing Website Content that Converts

In Elle’s article “Outfitting Your Content Castle: Writing for Websites,” she discusses the basic elements of developing a content strategy for a website. When creating a new website, the content or copy on the site is one of the most overlooked and important aspects...

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Outfitting Your Content Castle: Writing for Websites

Outfitting Your Content Castle: Writing for Websites

By Elle Anderson: Client Relations Intern You’ve probably heard the saying, “Content is king.” This phrase was originally popularized by Bill Gates in 1996 with the publication of his essay of the same name. Since then, this phrase has been a motto in the marketing...

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Client Spotlight: YMCA of Cass and Clay Counties

Client Spotlight: YMCA of Cass and Clay Counties

The YMCA of Cass and Clay Counties is a not-for-profit community service organization dedicated to enhancing the spirit, mind and body of all persons through quality leadership, programs, services and facilities. Strengthening the community is their cause. They work...

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The 5ives: Managing the Media Mix

The 5ives: Managing the Media Mix

In Grant’s article The Revival of Traditional vs. New Media: An Ever-Changing Media Landscape, he talks about the current state of the media landscape and the importance of having a good balance in your advertising media buys. With the continued emergence of highly...

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