Writing Tips Part Deux: A Sequel

Making a Good First Impression

In our last writing tips blog, we talked about some of the common misconceptions that can mire an otherwise well written piece in the doldrums of dumbed-downess. With a fresh decade upon us, it felt apropos to begin the new year talking about inspiration. Many of us find ourselves inspired this time of year to … Read More

Tis The Season For Rhyme And Reason

Making a Good First Impression

Have you ever wondered what the holiday season would be like without Frederic Austin’s 12 Days of Christmas Carol? You know, the carol that emphasizes the importance of having a partridge in a pear tree? It’s a classic, and it’s origin probably relates to a ridiculous memory game people once played for entertainment. Regardless, you … Read More

Writing Faux Laws

Making a Good First Impression

Writing is an artform. Its essence based in the same intangible notions a painter draws upon for graphical inspiration or a musician turns to when placing notes between bars on a page. It’s also the chief communicating force that drives your brand’s key messaging, no matter the platform. In my opinion, there are a number … Read More

6 Social Media Tips to Help Your Small Business

Making a Good First Impression

1. Start with Objectives  When you embark on your social media journey, it’s important to define the direction you want your business to go. Start with your marketing objectives and then evaluate how social media can help you achieve them. I see many businesses buy into ideas that overwhelm them. You don’t have to use … Read More

A Halloween Tale

Once upon a midnight dreary, A thought came to mind which made me teary.  A yearly marketing budget flushed down the drain, Generic and boring and overall existing within a state of plain.   Alone, I pondered what could be done, For wasting all that money was super not fun. No customers reached, no impressions … Read More

Guerilla Marketing Campaign Examples

Making a Good First Impression

Last week we looked at the concept of guerilla marketing and how it can help a brand get their message out both locally and nationally alike. Today, we’re going to be delving deeper into the subject through the use of real-world examples from some of today’s most adventurous brands. Here are five ways an assortment … Read More

Banking on Guerilla Marketing Techniques

Sometimes when you’re setting your marketing strategy, it’s good to step outside the box. Sometimes it’s even better to climb on top of as you wave your hands in the air and scream, “HEY YOU! YEAH YOU!! OVER HERE!!!” At the end of the day, advertising is all about getting a target audience’s attention, plain … Read More

Finding Themo

Picture this – You just got off from work and start contemplating the single most important thing you need to do now that you’re finally home for the day. Fast-forward fifteen seconds later and you’re on the couch scrolling through Instagram looking at a colorful world full of food, friends, family, celebrities and maybe some … Read More