Client Spotlight: PATH Inc.

PATH Inc. of North Dakota was built on a foundation of strong family values. Since this non-profit child and family placing agency extended their services to the Peace Garden State in 1994, they have been dedicated to strengthening and bringing families together. Their quality services are devoted to the safety and happiness of the foster … Read More

Client Spotlight: North Dakota Community Action Partnership

The North Dakota Community Action Partnership (NDCAP) is a non-profit organization established in 1964 to act against America’s war on poverty. The mission of the organization is to provide programs to low-income individuals in order to enable them to be more self-sufficient. The NDCAP offers several services such as Individual Development Accounts (IDAs) and the … Read More

The 5ives: $5 logos. $10 brochures. What could go wrong?

$5 logos. $10 brochures. Do-it-yourself websites. What could possibly go wrong? (Where is the sarcasm font in Word again?) Beyond the obvious ethical issues of paying slave wages for professional services, the simple fact is that 99% of the time you’ll get what you pay for. Would you ever hire an employee that only shows … Read More

Client Spotlight: NDDOT Williston District

Absolute Marketing Group

The North Dakota Department of Transportation (NDDOT) works with Public Information Coordinators, or PICs, to provide public relations services to assist them with keeping the public informed about road construction in their area and to emphasize safety in construction zones. Absolute was hired this spring to assist NDDOT in their Williston District – the center … Read More

The 5ives: What Do You Think of My Website?

As you would expect from someone with “Advisor” in their title, I’m occasionally asked for my advice on business and marketing plans. While sometimes I get to go full Don Draper and lay out my thoughts in presentation to a client (except with PowerPoint and without cigarettes), more often than not it’s in casual conversation … Read More

The 5ives: Writing For Your Business

How often do you find yourself reading something—a book, a magazine, something on the Internet—and thinking to yourself how well it was written? Something that pulls you in and tells you a complete story that leaves you with a complete understanding of what you just read? It takes talent to write like that—to be able … Read More

The 5ives: Online Advertising

My first job out of college was selling radio at Q98, Fargo-Moorhead’s “Legacy Rock” station, in the early ‘90s. At the time, the majority of advertising dollars spent by businesses were on “traditional” media—TV, radio, print (newspapers, magazines, coupons, etc.), out-of-home (billboards) and the Yellow Pages. While each of those outlets continue to drive sales … Read More