Tis The Season For Rhyme And Reason

Making a Good First Impression

Have you ever wondered what the holiday season would be like without Frederic Austin’s 12 Days of Christmas Carol? You know, the carol that emphasizes the importance of having a partridge in a pear tree? It’s a classic, and it’s origin probably relates to a ridiculous memory game people once played for entertainment. Regardless, you … Read More

Digital Advertising Surpasses Traditional Advertising. Here’s What You Need To Know!

Digital Media

This year marks a milestone in the world of advertising. For the first time in history, digital ad spending in the U.S. will exceed traditional ad spending by almost 5%. That may sound like a small increase, but strategists predict $129.34 billion dollars to be spent on digital advertisements this year alone meaning that 5% … Read More

Client Spotlight: Dave’s Southside Tap/Hennessy’s Irish Pub

Absolute Marketing Group

Dave Erickson owns multiple bars throughout the Fargo-Moorhead area, including Dave’s Southside Tap, Hennessy’s Irish Pub, The Bulldog Tap and Red Hen Taphouse. Each one offers its own unique atmosphere, contributing greatly to Fargo’s rich nightlife and bar scene. Erickson recently began working with Absolute Marketing Group to help promote Dave’s and Hennessy’s through the … Read More

5ives: Facebook Advertising. No Passing Fancy.

Every day after work – and sometimes on lunch – I surf. Eyes burning, thumbs throbbing, slowly I get sucked into the Facebook vortex. Addicting, that Facebook is. What could be more fun than tooling around, clicking on a long-lost friend’s photos, grabbing that hot deal or entering a fun contest? With the recent news … Read More

The Age of Social Media: Facebook Advertising

What’s the Big Deal? Facebook Advertising has grown in popularity and created quite a stir when it was first introduced. However, since the dawn of targeting ads more specifically towards demographics (age, sex, education, etc.) and having tighter restrictions on ad quality, Facebook Advertising has been a viable traffic builder and advertising option for small … Read More

5ives: Media Metrics to Know

Fundamentals Before we dive too far into this article, I want to toss out a quick crash course in media buying. Since most people are familiar with terms like demographics and ratings, I’ll use broadcast media (TV and radio) for the bulk of the examples. It’s important to note that every media, from billboards to … Read More

Manually Install php on WampServer

In my last blog post, I said that I like having a development environment on my computer (running Windows 7). I use WampServer to do this. I especially like that WampServer allows you to have multiple versions of php (and MySQL and Apache) installed. You can switch between versions in the WampServer menu on the … Read More

Graphic Designer – Organized Chaos

I’ve been graphic designer for more than a decade and if I’ve learned anything, being organized is critical. As I’ve taken on more and more projects (in size and complexity), organizing the files related to the projects becomes increasingly important. Now, I’m not saying that I always practice what I preach. I’m guilty of sloppiness … Read More

Social Media vs Traditional Media FAQs

At a recent presentation on the importance of social media, members of the audience asked some valuable questions regarding the balance between social media, like Facebook and Twitter, and traditional media, like television and print. I think it would be beneficial to continue the discussion here. After reading this article, feel free to post a … Read More