The 5ives: Dynamic Design Decisions

In this month’s main article, Absolute’s Art Director, Scott Raffath, expounded on the skills and practices a graphic designer needs to break into the agency world after graduation and maintain their skills. The time immediately preceding graduation is really exciting, but it can also be nerve wracking as you look to the uncertain future. So here … Read More

Client Spotlight: Precision Lawn & Landscape

Precision Lawn & Landscape is a family owned and operated business that specializes in full-service lawn care, landscaping and snow removal. With over 20 years of experience in the Fargo-Moorhead area, Precision prides itself on having a service for every season along with offering dependable maintenance and magnificent design. “When you decide to work with … Read More

How a Freshly Graduated Designer Can Break into an Agency… and Stay There

So, you’ve just graduated and received a piece of paper stating you understand design, layout principles and graphic disciplines. Well… it’ll take a bit more to break into the graphic design industry. First off, the piece of paper that vouches for your skills is actually not as important as the portfolio you have to prove … Read More

The 5ives: Optimize Your Media Placement

By Jenny Shaw: Client Relations Intern In this month’s article, “Applying A/B Testing to Traditional and New Media,” Absolute’s Media Director, Grant Christian, explained what A/B Testing is, how to do it and why it’s important. To make sure you got the most out of this insightful piece, let’s break it down into five parts: … Read More

Client Spotlight: Simply Homes Team

Simply Homes Team is a professional real estate team based in Fargo, North Dakota consisting of Greg Baldwin and Tyler Hunter. Together, they have 29 years of real estate experience and pride themselves on guaranteeing their customer’s satisfaction in every transaction. “We know every undertaking on the home real estate market is a tremendous personal … Read More

Applying A/B Testing to Traditional and New Media

The basic principle of A/B testing is to compare two or more variables against each other, ultimately seeing which one performs better. In the context of media, A/B testing can be used to compare the effectiveness of various traditional and non-traditional (new media) ads giving you valuable insights into the likes, values and media preferences … Read More

The 5ives: Make ’em Laugh

In this month’s article, “Laughing Your Ads Off: Comedy Writing in Advertising,” Jenny Shaw highlights how adding humour to your advertising can be a valuable tool for making yourself memorable with consumers. In an age where skipping commercials is becoming more normalized and shorter attention spans are becoming more apparent, here are five guidelines to … Read More

Client Spotlight: Advanced Striping and Sealcoating

Advanced Striping and Sealcoating is a high-quality asphalt maintenance company that offers a variety of services to help manage and maintain parking lots and driveways. Established in 2009, Advanced Striping and Sealcoating serves Fargo-Moorhead and the surrounding area. “As we approach our 10th year in business, I’m most proud of our company’s ability to provide consistent … Read More

Laughing Your Ads Off: Comedy Writing in Advertising

By Jenny Shaw: Client Relations Intern WAZZUP! Dilly Dilly! Jake from State Farm! What do all of these things have in common? They’re all ad campaigns that are extremely memorable. But what was it about those commercials that made them stick in your mind? Was it because of the product? A major celebrity endorsement? No … Read More

The 5ives: Websites That Wow

In this month’s article, “Want a Smooth Website Build? Let’s Talk About Content!” Lis speaks to the importance of having a strong content strategy to guide the development of your website. When you take this approach and understand its value, you’re more likely to have a seamless website build and a final product that appeals … Read More