Client Spotlight: YMCA of Cass and Clay Counties

The YMCA of Cass and Clay Counties is a not-for-profit community service organization dedicated to enhancing the spirit, mind and body of all persons through quality leadership, programs, services and facilities. Strengthening the community is their cause. They work to make sure that everyone, regardless of age, income or background, has the opportunity to learn, … Read More

The 5ives: Managing the Media Mix

In Grant’s article The Revival of Traditional vs. New Media: An Ever-Changing Media Landscape, he talks about the current state of the media landscape and the importance of having a good balance in your advertising media buys. With the continued emergence of highly targeted online advertising options, it can be tough for a business to … Read More

Client Spotlight: National Hospitality Services (JB’s Burger Kitchen + Bar)

National Hospitality Services (NHS, LLC) is a hotel management company that provides human resources, sales and marketing, revenue management services and accounting for over 20 hotels nationwide. Headquartered in Fargo, North Dakota, NHS, LLC is a nationally recognized and award-winning company dedicated to serving their guests, partners, owners and employees with an exceptional hotel experience. … Read More

When Push Comes to Love

The marketing industry is a business of service. We provide skills and expertise in order to achieve a goal presented to us by our clients. Should be easy right? Find out what the client wants, create it and bill. But it’s actually not that simple if you have ethics, accountability and – most of all – … Read More

Client Spotlight: Steffes

Steffes is a family-owned manufacturer based in Dickinson, North Dakota. They specialize in steel fabrication and electrical services for a variety of industries, including oil and gas, contract manufacturing and electric thermal storage. They pride themselves on their customer-oriented culture that fosters a commitment to product quality, safety, continuous improvement, open communication and strong customer relationships. … Read More

The 5ives: Fixating on Focus Groups

In Wendy’s article “The Elements of Elementary Research,” she talks about the importance of conducting thorough research before tackling any marketing goal. Often times when clients come to us, they’ll have a laundry list of marketing ideas and problems. If we were to just blindly address these problems and put their ideas into action, we’d … Read More