The 5ives: Use Long-Form Video to Tell Your Story

By Emma Garton: Client Relations Intern This month, Emily Karkoska, our Marketing Project Manager, covered the uses and goals of long-form video as an option for your marketing strategy. If you want to humanize your company and really connect with your audience, long-form video may be the right choice for you. Here are five aspects … Read More

Client Spotlight: Agassiz Seed & Supply

For more than 30 years, Agassiz Seed & Supply has been combining exceptional service with diverse product lines specifically suited for the Upper Midwest. Over the years, they’ve added several new product lines including baler twine, net wrap, silage/grain bags, DOT seed, erosion control products and sales and service of grain testing equipment. “We’ve been … Read More

Long-Form Video: Is It for You?

We’ve all heard the statistics associated with the ever-decreasing attention spans individuals have today. Coupled with that, we’ve also heard that video is the booming medium for marketing. Given these messages, you may not even really think twice about whether to use a short-form video – generally defined as 10 minutes or less – over … Read More

The 5ives: Websites for the Win

This month, Emma Garton, one of our fall Client Relations Interns, outlined tactics for improving website user experience and effectiveness. When each of these elements are optimized, they work together to create a mutually beneficial relationship that enhances a website’s presence. Here are 5 strategies to kickstart this relationship and keep it going strong. Your … Read More

Client Spotlight: Vinyl Taco

Vinyl Taco is a restaurant that serves fresh Mexican food, cervezas, margaritas and signature cocktails in a vibrant, music-themed space infused with vinyl records. With two locations in North Dakota – one in downtown Fargo and one in Grand Forks – and the construction of a third underway, Lance Thorson, co-owner of Vinyl Taco, requested … Read More

Improve Your Website Experience to Get Better Results

By Emma Garton: Client Relations Intern Research shows 70-80% of people research a company online before visiting a small business or making a purchase with them, which means an outdated website is risky. To combat this, there’s a multitude of items to consider when it comes to your website’s aesthetic appeal and functionality, but it … Read More

The 5ives: Dynamic Design Decisions

In this month’s main article, Absolute’s Art Director, Scott Raffath, expounded on the skills and practices a graphic designer needs to break into the agency world after graduation and maintain their skills. The time immediately preceding graduation is really exciting, but it can also be nerve wracking as you look to the uncertain future. So here … Read More

Client Spotlight: Precision Lawn & Landscape

Precision Lawn & Landscape is a family owned and operated business that specializes in full-service lawn care, landscaping and snow removal. With over 20 years of experience in the Fargo-Moorhead area, Precision prides itself on having a service for every season along with offering dependable maintenance and magnificent design. “When you decide to work with … Read More

How a Freshly Graduated Designer Can Break into an Agency… and Stay There

So, you’ve just graduated and received a piece of paper stating you understand design, layout principles and graphic disciplines. Well… it’ll take a bit more to break into the graphic design industry. First off, the piece of paper that vouches for your skills is actually not as important as the portfolio you have to prove … Read More

The 5ives: Optimize Your Media Placement

By Jenny Shaw: Client Relations Intern In this month’s article, “Applying A/B Testing to Traditional and New Media,” Absolute’s Media Director, Grant Christian, explained what A/B Testing is, how to do it and why it’s important. To make sure you got the most out of this insightful piece, let’s break it down into five parts: … Read More