Client Spotlight: Simply Homes Team

Simply Homes Team is a professional real estate team based in Fargo, North Dakota consisting of Greg Baldwin and Tyler Hunter. Together, they have 29 years of real estate experience and pride themselves on guaranteeing their customer’s satisfaction in every transaction. “We know every undertaking on the home real estate market is a tremendous personal … Read More

Applying A/B Testing to Traditional and New Media

The basic principle of A/B testing is to compare two or more variables against each other, ultimately seeing which one performs better. In the context of media, A/B testing can be used to compare the effectiveness of various traditional and non-traditional (new media) ads giving you valuable insights into the likes, values and media preferences … Read More

The 5ives: Make ’em Laugh

In this month’s article, “Laughing Your Ads Off: Comedy Writing in Advertising,” Jenny Shaw highlights how adding humour to your advertising can be a valuable tool for making yourself memorable with consumers. In an age where skipping commercials is becoming more normalized and shorter attention spans are becoming more apparent, here are five guidelines to … Read More

Client Spotlight: Advanced Striping and Sealcoating

Advanced Striping and Sealcoating is a high-quality asphalt maintenance company that offers a variety of services to help manage and maintain parking lots and driveways. Established in 2009, Advanced Striping and Sealcoating serves Fargo-Moorhead and the surrounding area. “As we approach our 10th year in business, I’m most proud of our company’s ability to provide consistent … Read More

Laughing Your Ads Off: Comedy Writing in Advertising

By Jenny Shaw: Client Relations Intern WAZZUP! Dilly Dilly! Jake from State Farm! What do all of these things have in common? They’re all ad campaigns that are extremely memorable. But what was it about those commercials that made them stick in your mind? Was it because of the product? A major celebrity endorsement? No … Read More

The 5ives: Websites That Wow

In this month’s article, “Want a Smooth Website Build? Let’s Talk About Content!” Lis speaks to the importance of having a strong content strategy to guide the development of your website. When you take this approach and understand its value, you’re more likely to have a seamless website build and a final product that appeals … Read More

Want a Smooth Website Build? Let’s Talk About Content!

We have all heard the various cliches about content: “Content is king,” “Your only as good as your (insert SEO/Twitter/Facebook/organic reach term),” etc. While these items are usually referenced during the search engine optimization talk, we tend to overlook this content-related advice before the website build. It’s easy to get distracted by design and deadlines, … Read More

The 5ives: If At First You Don’t Succeed…

In Loren’s article this month, “What is Design Thinking?” he defines what design thinking is, why it is important and how you can implement it. Simply put, design thinking is when a person goes beyond making something “look good” and moves into a new mindset that is guided by human-centric solutions that anticipate what the … Read More

Client Spotlight: LifeSmiles Dental

LifeSmiles Dental is a general and cosmetic dentistry based out of Fergus Falls, Minnesota with expertise ranging from porcelain veneers to dental implants, crowns and bridges. Their team of professionals take pride in their ability to work together to keep their patients at the center of their practice with care, comfort and kindness that results … Read More