The 5ives: Facebook for Business

By Karlee Phillips: Client Relations Intern In Cam’s article “Facebook: The Untold Truths,” he focuses on the many pros and cons of Facebook advertising and how it can impact a business. Facebook advertising has evolved over the course of time and is becoming increasingly popular due to its diverse and inexpensive nature. Here are five … Read More

Facebook: The Untold Truths

By Cam Furniss: Client Relations Intern In recent years, Facebook has become a widely used avenue, not just to connect with friends and family, but also as a tool for both marketers and advertisers alike. Over the last decade, the paradigm has shifted from a very traditional media placement approach to a more diverse approach, … Read More

Client Spotlight: Bulldog Tap & Red Hen Taphouse

Dave Erickson is the owner of four local bars in the Fargo-Moorhead area: Bulldog Tap, Red Hen Taphouse, Hennessy’s Irish Pub and Dave’s Southside Tap. At each of these establishments, Dave’s passion for creativity, community and great food is evident, and he knows the importance of being unique in order to stand out in the … Read More

The 5ives: To Trend or Not to Trend – A Graphic Design Approach

By Karlee Phillips: Client Relations Intern In Scott’s article “Fresh vs. Trendy Design,” he explains the role that trends play in the realm of graphic design. It is easy to find yourself caught in the hype of trends when working creatively. You want to be relatable to your audience and give them what they want … Read More

Fresh vs. Trendy Design

In a world where many new media types are being invented and vying for our attention, the need arises to stand out and be noticed among the din. As far as visuals are concerned, standing out necessitates creating something that is both impactful and noticeable. The problem with this is sometimes that means relying on … Read More

Client Spotlight: Family Wellness

Family Wellness is a non-profit organization whose mission is to inspire healthy lifestyles by connecting people in a fun environment. This 80,000-square-foot fitness and wellness facility in Fargo, North Dakota combines the missions of Sanford Health and the YMCA of Cass and Clay Counties to actualize a vision where health and healing connect with people, … Read More

The 5ives: Brand Loyalty Is a Marathon, Not a Sprint

In Wendy’s article “Don’t Let Your Customer Lifecycle Spin You Out… Customer Loyalty in the Digital Age,” she discusses the challenges marketers face transitioning from the early stages of building a brand and acquiring customers to maintaining a brand and sustaining customer loyalty. Developing a strong customer lifecycle can be difficult. You need to understand … Read More