The 5ives: Dynamic Design Decisions

In this month’s main article, Absolute’s Art Director, Scott Raffath, expounded on the skills and practices a graphic designer needs to break into the agency world after graduation and maintain their skills. The time immediately preceding graduation is really exciting, but it can also be nerve wracking as you look to the uncertain future. So here … Read More

Client Spotlight: Precision Lawn & Landscape

Precision Lawn & Landscape is a family owned and operated business that specializes in full-service lawn care, landscaping and snow removal. With over 20 years of experience in the Fargo-Moorhead area, Precision prides itself on having a service for every season along with offering dependable maintenance and magnificent design. “When you decide to work with … Read More

How a Freshly Graduated Designer Can Break into an Agency… and Stay There

So, you’ve just graduated and received a piece of paper stating you understand design, layout principles and graphic disciplines. Well… it’ll take a bit more to break into the graphic design industry. First off, the piece of paper that vouches for your skills is actually not as important as the portfolio you have to prove … Read More

The 5ives: If At First You Don’t Succeed…

In Loren’s article this month, “What is Design Thinking?” he defines what design thinking is, why it is important and how you can implement it. Simply put, design thinking is when a person goes beyond making something “look good” and moves into a new mindset that is guided by human-centric solutions that anticipate what the … Read More

Client Spotlight: LifeSmiles Dental

LifeSmiles Dental is a general and cosmetic dentistry based out of Fergus Falls, Minnesota with expertise ranging from porcelain veneers to dental implants, crowns and bridges. Their team of professionals take pride in their ability to work together to keep their patients at the center of their practice with care, comfort and kindness that results … Read More

Client Spotlight: Bulldog Tap & Red Hen Taphouse

Dave Erickson is the owner of four local bars in the Fargo-Moorhead area: Bulldog Tap, Red Hen Taphouse, Hennessy’s Irish Pub and Dave’s Southside Tap. At each of these establishments, Dave’s passion for creativity, community and great food is evident, and he knows the importance of being unique in order to stand out in the … Read More

The 5ives: To Trend or Not to Trend – A Graphic Design Approach

By Karlee Phillips: Client Relations Intern In Scott’s article “Fresh vs. Trendy Design,” he explains the role that trends play in the realm of graphic design. It is easy to find yourself caught in the hype of trends when working creatively. You want to be relatable to your audience and give them what they want … Read More

Fresh vs. Trendy Design

In a world where many new media types are being invented and vying for our attention, the need arises to stand out and be noticed among the din. As far as visuals are concerned, standing out necessitates creating something that is both impactful and noticeable. The problem with this is sometimes that means relying on … Read More

Client Spotlight: National Hospitality Services (JB’s Burger Kitchen + Bar)

Absolute Marketing Group

National Hospitality Services (NHS, LLC) is a hotel management company that provides human resources, sales and marketing, revenue management services and accounting for over 20 hotels nationwide. Headquartered in Fargo, North Dakota, NHS, LLC is a nationally recognized and award-winning company dedicated to serving their guests, partners, owners and employees with an exceptional hotel experience. … Read More