The 5ives: If At First You Don’t Succeed…

In Loren’s article this month, “What is Design Thinking?” he defines what design thinking is, why it is important and how you can implement it. Simply put, design thinking is when a person goes beyond making something “look good” and moves into a new mindset that is guided by human-centric solutions that anticipate what the … Read More

Client Spotlight: LifeSmiles Dental

LifeSmiles Dental is a general and cosmetic dentistry based out of Fergus Falls, Minnesota with expertise ranging from porcelain veneers to dental implants, crowns and bridges. Their team of professionals take pride in their ability to work together to keep their patients at the center of their practice with care, comfort and kindness that results … Read More

Client Spotlight: Bulldog Tap & Red Hen Taphouse

Dave Erickson is the owner of four local bars in the Fargo-Moorhead area: Bulldog Tap, Red Hen Taphouse, Hennessy’s Irish Pub and Dave’s Southside Tap. At each of these establishments, Dave’s passion for creativity, community and great food is evident, and he knows the importance of being unique in order to stand out in the … Read More

The 5ives: To Trend or Not to Trend – A Graphic Design Approach

By Karlee Phillips: Client Relations Intern In Scott’s article “Fresh vs. Trendy Design,” he explains the role that trends play in the realm of graphic design. It is easy to find yourself caught in the hype of trends when working creatively. You want to be relatable to your audience and give them what they want … Read More

Fresh vs. Trendy Design

In a world where many new media types are being invented and vying for our attention, the need arises to stand out and be noticed among the din. As far as visuals are concerned, standing out necessitates creating something that is both impactful and noticeable. The problem with this is sometimes that means relying on … Read More

Client Spotlight: National Hospitality Services (JB’s Burger Kitchen + Bar)

Absolute Marketing Group

National Hospitality Services (NHS, LLC) is a hotel management company that provides human resources, sales and marketing, revenue management services and accounting for over 20 hotels nationwide. Headquartered in Fargo, North Dakota, NHS, LLC is a nationally recognized and award-winning company dedicated to serving their guests, partners, owners and employees with an exceptional hotel experience. … Read More

When Push Comes to Love

Absolute Marketing Group

The marketing industry is a business of service. We provide skills and expertise in order to achieve a goal presented to us by our clients. Should be easy right? Find out what the client wants, create it and bill. But it’s actually not that simple if you have ethics, accountability and – most of all – … Read More