Client Spotlight: Bulldog Tap & Red Hen Taphouse

Dave Erickson is the owner of four local bars in the Fargo-Moorhead area: Bulldog Tap, Red Hen Taphouse, Hennessy’s Irish Pub and Dave’s Southside Tap. At each of these establishments, Dave’s passion for creativity, community and great food is evident, and he knows the importance of being unique in order to stand out in the … Read More

The 5ives: To Trend or Not to Trend – A Graphic Design Approach

By Karlee Phillips: Client Relations Intern In Scott’s article “Fresh vs. Trendy Design,” he explains the role that trends play in the realm of graphic design. It is easy to find yourself caught in the hype of trends when working creatively. You want to be relatable to your audience and give them what they want … Read More

Fresh vs. Trendy Design

In a world where many new media types are being invented and vying for our attention, the need arises to stand out and be noticed among the din. As far as visuals are concerned, standing out necessitates creating something that is both impactful and noticeable. The problem with this is sometimes that means relying on … Read More

Client Spotlight: National Hospitality Services (JB’s Burger Kitchen + Bar)

Absolute Marketing Group

National Hospitality Services (NHS, LLC) is a hotel management company that provides human resources, sales and marketing, revenue management services and accounting for over 20 hotels nationwide. Headquartered in Fargo, North Dakota, NHS, LLC is a nationally recognized and award-winning company dedicated to serving their guests, partners, owners and employees with an exceptional hotel experience. … Read More

When Push Comes to Love

Absolute Marketing Group

The marketing industry is a business of service. We provide skills and expertise in order to achieve a goal presented to us by our clients. Should be easy right? Find out what the client wants, create it and bill. But it’s actually not that simple if you have ethics, accountability and – most of all – … Read More

Rethinking Web Design

Absolute Marketing Group

We are at a time where websites utilize the most of broadband. Large edge-to-edge images and looped videos are what greets visitors on contemporary sites. We have gargantuan flat panel monitors for our computers and cinema-sized displays for home entertainment. Bigger and even bigger seem to be the way we live our lives, at least … Read More

The 5ives: Infographic Explanations

Absolute Marketing Group

Businesses from virtually every industry deal with some sort of complex process or system that is essential to what they do, but difficult to explain to someone with no background knowledge of the industry. Infographics are one of the best marketing tools out there for explaining intricate processes. An infographic by definition is a visual … Read More

April 2016 Client Spotlight: Union State Bank

Absolute Marketing Group

Union State Bank of Fargo has been committed to serving our community with quality banking services since 1973. Union’s employees pride themselves on being a local “hometown bank,” meaning they are dedicated to building deeper, more personal relationships with their customers. They have always been on the cutting edge of innovation and technology. They were … Read More