Selling with Story

Last week I was driving my gray Mazda Tribute down the road, doing what I love to do, drinking coffee and looking at billboards. Some may call it distracted driving, I call it marketing research. Over the past trips through town and on the interstate, I have noticed...

5ives: Truths About Absolute’s Creative Process

Each creative person is different. For instance, you might see a designer with a button-up shirt and khakis working away on a crisp, white Mac. Or, you might see someone and go, “Is that a hobo? Nope. He’s wearing great shoes, must be an artist.” Put...

Advertising Writing Word Spotlight: Good is Average

When it comes to using the word “good” in copywriting, I immediately think of the size options for soft drinks at fast food joints. I might be under 30, but I still remember a time when there was a small, medium and large size. Now, there’s no such...

Charging for Good Ideas

This article is more about your opinion than advice. There no are clear-cut answers to the questions or suggestions that I’m talking about here, so feel free to post a comment and tell me what you think. Advertising works in three parts: what’s said, how...

5ives: Ripe Environments for Guerrilla Marketing

Guerrilla marketing is a sucker punch. Its unexpected impact leaves you breathless. The difference in this type of marketing, versus traditional marketing, is that there’s a payoff for the recipient. So maybe a better way to state it is that guerrilla marketing...