The 5ives: Optimize Your Media Placement

The 5ives: Optimize Your Media Placement

By Jenny Shaw: Client Relations Intern In this month’s article, “Applying A/B Testing to Traditional and New Media,” Absolute’s Media Director, Grant Christian, explained what A/B Testing is, how to do it and why it’s important. To make sure you got the most out of...
The 5ives: Optimize Your Media Placement

The 5ives: Make ’em Laugh

In this month’s article, “Laughing Your Ads Off: Comedy Writing in Advertising,” Jenny Shaw highlights how adding humour to your advertising can be a valuable tool for making yourself memorable with consumers. In an age where skipping commercials is becoming more...