Client Spotlight: National Hospitality Services (JB’s Burger Kitchen + Bar)

Absolute Marketing Group

National Hospitality Services (NHS, LLC) is a hotel management company that provides human resources, sales and marketing, revenue management services and accounting for over 20 hotels nationwide. Headquartered in Fargo, North Dakota, NHS, LLC is a nationally recognized and award-winning company dedicated to serving their guests, partners, owners and employees with an exceptional hotel experience. … Read More

When Push Comes to Love

Absolute Marketing Group

The marketing industry is a business of service. We provide skills and expertise in order to achieve a goal presented to us by our clients. Should be easy right? Find out what the client wants, create it and bill. But it’s actually not that simple if you have ethics, accountability and – most of all – … Read More

Client Spotlight: Steffes

Absolute Marketing Group

Steffes is a family-owned manufacturer based in Dickinson, North Dakota. They specialize in steel fabrication and electrical services for a variety of industries, including oil and gas, contract manufacturing and electric thermal storage. They pride themselves on their customer-oriented culture that fosters a commitment to product quality, safety, continuous improvement, open communication and strong customer relationships. … Read More

The 5ives: Fixating on Focus Groups

Absolute Marketing Group

In Wendy’s article “The Elements of Elementary Research,” she talks about the importance of conducting thorough research before tackling any marketing goal. Often times when clients come to us, they’ll have a laundry list of marketing ideas and problems. If we were to just blindly address these problems and put their ideas into action, we’d … Read More

The Elements of Elementary Research

Absolute Marketing Group

Sherlock Holmes was known for uncovering the answers to the most complex cases utilizing the kind of observation, science and reasoning required to break a mystery down to its simplest form. In his famous words, “It’s elementary, dear Watson.”   The best research studies are conducted to take questions from any number of areas of … Read More

Client Spotlight: Dave’s Southside Tap/Hennessy’s Irish Pub

Absolute Marketing Group

Dave Erickson owns multiple bars throughout the Fargo-Moorhead area, including Dave’s Southside Tap, Hennessy’s Irish Pub, The Bulldog Tap and Red Hen Taphouse. Each one offers its own unique atmosphere, contributing greatly to Fargo’s rich nightlife and bar scene. Erickson recently began working with Absolute Marketing Group to help promote Dave’s and Hennessy’s through the … Read More