What is Design Thinking?

What is Design Thinking?

Design Thinking is the process of using a designer’s sense and methods to find desirable solutions for clients. A designer’s mindset is focused on the solution rather than the problem and the ability to create a product with the future in mind rather than “keeping up”...
The 5ives: Swing for the Fence

The 5ives: Swing for the Fence

In this month’s main article, This Little Vodka Went to Market, Wendy got to expound on one of her favorite roles as a marketing advisor: developing GoToMarket strategies. While this may sound complex at first glance, these plans for launching new products or services...
The 5ives: Swing for the Fence

The 5ives: Prep, Set, Go – Interview Like a Pro

In this month’s main article, Camera-Ready at a Moment’s Notice, Emily laid out a few key points for captivating your audience’s attention with your appearance on camera. While this is the first thing people will see when watching the interview, there are a few other...