Client Spotlight: YMCA of Cass and Clay Counties

The YMCA of Cass and Clay Counties is a not-for-profit community service organization dedicated to enhancing the spirit, mind and body of all persons through quality leadership, programs, services and facilities. Strengthening the community is their cause. They work to make sure that everyone, regardless of age, income or background, has the opportunity to learn, … Read More

The 5ives: Managing the Media Mix

In Grant’s article The Revival of Traditional vs. New Media: An Ever-Changing Media Landscape, he talks about the current state of the media landscape and the importance of having a good balance in your advertising media buys. With the continued emergence of highly targeted online advertising options, it can be tough for a business to … Read More

Client Spotlight: Launchboxx

Launchboxx is a division of Absolute Marketing Group that specializes in the quickly evolving Unmanned Aircraft Systems (UAS) industry. We use our creative and technical expertise and knowledge of the UAS industry to develop powerful marketing initiatives that will reach customers and help grow businesses that deal with drones. Launchboxx is the first agency solely … Read More

The 5ives: Precision Targeting with Social Platforms

In Kira’s article “In a World Full of Choices, Your Business Needs Social Media,” she talks about some of the advantages of advertising on social media. One of the biggest advantages social media offers is in-depth, precise targeting like no other medium. You have the ability to pinpoint an incredibly specific audience both when choosing a … Read More

In a World Full of Choices, Your Business Needs Social Media

By Kira Ollila: Client Relations Intern  There are approximately 318.9 million people living in the United States and nearly two-thirds of those people are using social media sites. According to Pew Research Center, 90% of those ages 18-29 and 77% of those ages 30-49 use social media. Additionally, it is estimated that people in the … Read More

Networking Within a Network

Looking at social media as a whole can be a dangerous thing. It’s a big world of information out there that can be tapped into at a moment’s notice. There are the staples in the “biz” like Facebook & Twitter; the titan that is Snapchat; the flailing swimmer I recall fondly known as Vine; and … Read More

Social Media Shifts

By Ada Erlandson: Client Relations Intern Social media is an effective and popular communication tool throughout the globe. However, it is constantly changing. Media used by younger generations five years ago, may no longer be relevant for the same age group today. Therefore, as social media evolves, its users and its uses shift into new … Read More