The 5ives: Facebook for Business

By Karlee Phillips: Client Relations Intern In Cam’s article “Facebook: The Untold Truths,” he focuses on the many pros and cons of Facebook advertising and how it can impact a business. Facebook advertising has evolved over the course of time and is becoming increasingly popular due to its diverse and inexpensive nature. Here are five … Read More

Facebook: The Untold Truths

By Cam Furniss: Client Relations Intern In recent years, Facebook has become a widely used avenue, not just to connect with friends and family, but also as a tool for both marketers and advertisers alike. Over the last decade, the paradigm has shifted from a very traditional media placement approach to a more diverse approach, … Read More

Client Spotlight: YMCA of Cass and Clay

Absolute Marketing Group

The YMCA of Cass and Clay Counties is a not-for-profit community service organization dedicated to enhancing the spirit, mind and body of all persons through quality leadership, programs, services and facilities. Strengthening the community is their cause. They work to make sure that everyone, regardless of age, income or background, has the opportunity to learn, … Read More

The 5ives: Managing the Media Mix

Absolute Marketing Group

In Grant’s article The Revival of Traditional vs. New Media: An Ever-Changing Media Landscape, he talks about the current state of the media landscape and the importance of having a good balance in your advertising media buys. With the continued emergence of highly targeted online advertising options, it can be tough for a business to … Read More

Client Spotlight: Launchboxx

Absolute Marketing Group

Launchboxx is a division of Absolute Marketing Group that specializes in the quickly evolving Unmanned Aircraft Systems (UAS) industry. We use our creative and technical expertise and knowledge of the UAS industry to develop powerful marketing initiatives that will reach customers and help grow businesses that deal with drones. Launchboxx is the first agency solely … Read More

The 5ives: Precision Targeting with Social Platforms

Absolute Marketing Group

In Kira’s article “In a World Full of Choices, Your Business Needs Social Media,” she talks about some of the advantages of advertising on social media. One of the biggest advantages social media offers is in-depth, precise targeting like no other medium. You have the ability to pinpoint an incredibly specific audience both when choosing a … Read More

In a World Full of Choices, Your Business Needs Social Media

Absolute Marketing Group

By Kira Ollila: Client Relations Intern  There are approximately 318.9 million people living in the United States and nearly two-thirds of those people are using social media sites. According to Pew Research Center, 90% of those ages 18-29 and 77% of those ages 30-49 use social media. Additionally, it is estimated that people in the … Read More

Networking Within a Network

Absolute Marketing Group

Looking at social media as a whole can be a dangerous thing. It’s a big world of information out there that can be tapped into at a moment’s notice. There are the staples in the “biz” like Facebook & Twitter; the titan that is Snapchat; the flailing swimmer I recall fondly known as Vine; and … Read More