The 5ives: Optimize Your Media Placement

By Jenny Shaw: Client Relations Intern In this month’s article, “Applying A/B Testing to Traditional and New Media,” Absolute’s Media Director, Grant Christian, explained what A/B Testing is, how to do it and why it’s important. To make sure you got the most out of this insightful piece, let’s break it down into five parts: … Read More

Client Spotlight: Simply Homes Team

Simply Homes Team is a professional real estate team based in Fargo, North Dakota consisting of Greg Baldwin and Tyler Hunter. Together, they have 29 years of real estate experience and pride themselves on guaranteeing their customer’s satisfaction in every transaction. “We know every undertaking on the home real estate market is a tremendous personal … Read More

Applying A/B Testing to Traditional and New Media

The basic principle of A/B testing is to compare two or more variables against each other, ultimately seeing which one performs better. In the context of media, A/B testing can be used to compare the effectiveness of various traditional and non-traditional (new media) ads giving you valuable insights into the likes, values and media preferences … Read More

The 5ives: Facebook for Business

By Karlee Phillips: Client Relations Intern In Cam’s article “Facebook: The Untold Truths,” he focuses on the many pros and cons of Facebook advertising and how it can impact a business. Facebook advertising has evolved over the course of time and is becoming increasingly popular due to its diverse and inexpensive nature. Here are five … Read More

Facebook: The Untold Truths

By Cam Furniss: Client Relations Intern In recent years, Facebook has become a widely used avenue, not just to connect with friends and family, but also as a tool for both marketers and advertisers alike. Over the last decade, the paradigm has shifted from a very traditional media placement approach to a more diverse approach, … Read More

Client Spotlight: YMCA of Cass and Clay Counties

Absolute Marketing Group

The YMCA of Cass and Clay Counties is a not-for-profit community service organization dedicated to enhancing the spirit, mind and body of all persons through quality leadership, programs, services and facilities. Strengthening the community is their cause. They work to make sure that everyone, regardless of age, income or background, has the opportunity to learn, … Read More

The 5ives: Managing the Media Mix

Absolute Marketing Group

In Grant’s article The Revival of Traditional vs. New Media: An Ever-Changing Media Landscape, he talks about the current state of the media landscape and the importance of having a good balance in your advertising media buys. With the continued emergence of highly targeted online advertising options, it can be tough for a business to … Read More

Client Spotlight: Launchboxx

Absolute Marketing Group

Launchboxx is a division of Absolute Marketing Group that specializes in the quickly evolving Unmanned Aircraft Systems (UAS) industry. We use our creative and technical expertise and knowledge of the UAS industry to develop powerful marketing initiatives that will reach customers and help grow businesses that deal with drones. Launchboxx is the first agency solely … Read More

The 5ives: Precision Targeting with Social Platforms

Absolute Marketing Group

In Kira’s article “In a World Full of Choices, Your Business Needs Social Media,” she talks about some of the advantages of advertising on social media. One of the biggest advantages social media offers is in-depth, precise targeting like no other medium. You have the ability to pinpoint an incredibly specific audience both when choosing a … Read More