Client Spotlight: Family Wellness

Family Wellness is a non-profit organization whose mission is to inspire healthy lifestyles by connecting people in a fun environment. This 80,000-square-foot fitness and wellness facility in Fargo, North Dakota combines the missions of Sanford Health and the YMCA of Cass and Clay Counties to actualize a vision where health and healing connect with people, … Read More

The 5ives: Brand Loyalty Is a Marathon, Not a Sprint

In Wendy’s article “Don’t Let Your Customer Lifecycle Spin You Out… Customer Loyalty in the Digital Age,” she discusses the challenges marketers face transitioning from the early stages of building a brand and acquiring customers to maintaining a brand and sustaining customer loyalty. Developing a strong customer lifecycle can be difficult. You need to understand … Read More

Don’t Let Your Customer Lifecycle Spin You Out… Customer Loyalty in the Digital Age

When people think of what ad agencies do, they typically think of new logos, new campaigns or developing a new website. They generally think of the more aggressive, overtly promotional side of what we do. But let’s say this is typically “first year” stuff. We bring on a new client and they haven’t done anything … Read More

Client Spotlight: National Hospitality Services (JB’s Burger Kitchen + Bar)

Absolute Marketing Group

National Hospitality Services (NHS, LLC) is a hotel management company that provides human resources, sales and marketing, revenue management services and accounting for over 20 hotels nationwide. Headquartered in Fargo, North Dakota, NHS, LLC is a nationally recognized and award-winning company dedicated to serving their guests, partners, owners and employees with an exceptional hotel experience. … Read More

When Push Comes to Love

Absolute Marketing Group

The marketing industry is a business of service. We provide skills and expertise in order to achieve a goal presented to us by our clients. Should be easy right? Find out what the client wants, create it and bill. But it’s actually not that simple if you have ethics, accountability and – most of all – … Read More

The 5ives: Fixating on Focus Groups

Absolute Marketing Group

In Wendy’s article “The Elements of Elementary Research,” she talks about the importance of conducting thorough research before tackling any marketing goal. Often times when clients come to us, they’ll have a laundry list of marketing ideas and problems. If we were to just blindly address these problems and put their ideas into action, we’d … Read More

The Elements of Elementary Research

Absolute Marketing Group

Sherlock Holmes was known for uncovering the answers to the most complex cases utilizing the kind of observation, science and reasoning required to break a mystery down to its simplest form. In his famous words, “It’s elementary, dear Watson.”   The best research studies are conducted to take questions from any number of areas of … Read More

The 5ives: Utilizing Snapchat for your Business

Absolute Marketing Group

In Emily’s article for this month, she talks about the emergence of Snapchat as a major social media channel. Snapchat has rapidly evolved from an outlet for high schoolers to send private pictures to each other to a legitimate social network with marketing features that businesses can take advantage of. With over 100 million users … Read More

Snapchat Marketing Won’t be Gone in 10 Seconds

Absolute Marketing Group

Since its release in September 2011, Snapchat has become a mainstream social networking platform due to its emphasis on mobile dominance, user privacy and appeal to younger audiences. On any given day, according to Nielson Media Impact, Snapchat reaches 41% of all 18 to 34 year-olds in the United States, a demographic big name brands … Read More