Banking on Guerilla Marketing Techniques

Sometimes when you’re setting your marketing strategy, it’s good to step outside the box. Sometimes it’s even better to climb on top of as you wave your hands in the air and scream, “HEY YOU! YEAH YOU!! OVER HERE!!!” At the end of the day, advertising is all about getting a target audience’s attention, plain … Read More

Finding Themo

Picture this – You just got off from work and start contemplating the single most important thing you need to do now that you’re finally home for the day. Fast-forward fifteen seconds later and you’re on the couch scrolling through Instagram looking at a colorful world full of food, friends, family, celebrities and maybe some … Read More

Digital Advertising Surpasses Traditional Advertising. Here’s What You Need To Know!

Digital Media

This year marks a milestone in the world of advertising. For the first time in history, digital ad spending in the U.S. will exceed traditional ad spending by almost 5%. That may sound like a small increase, but strategists predict $129.34 billion dollars to be spent on digital advertisements this year alone meaning that 5% … Read More

The State of the Hashtag

State of the Hashtag

My fellow Americans, today I stand before you to say the state of the hashtag is…well, it’s #complicated and varies from platform to platform. Today, more-and-more brands and businesses are relying on social media platforms to set the tone for their messaging and reach their customer base in a more consistent and convincing way. One … Read More

Turns Out, It’s Easy Being Green

Fargo Green Screen Video Behind the Scenes

The term “green screen” probably sounds familiar to you. It’s that magical monocolored wall that makes some of Hollywood’s most fantastical ideas come to life all the way up on the big screen. More and more, however, companies, brands, and even small start-ups are utilizing this special effects magic-maker to more effectively communicate to the … Read More

The Big Three of Digital Marketing

Written By Katie Birrenkott, Digital Media Strategist Online media is becoming increasingly more important since fewer people are viewing traditional media than ever before. By utilizing digital marketing placements and tools for businesses, you can continue to reach your customer base while they are online instead of only when they’re tuned into traditional media channels. … Read More

Client Spotlight: Advanced Striping and Sealcoating

Advanced Striping and Sealcoating is a high-quality asphalt maintenance company that offers a variety of services to help manage and maintain parking lots and driveways. Established in 2009, Advanced Striping and Sealcoating serves Fargo-Moorhead and the surrounding area. “As we approach our 10th year in business, I’m most proud of our company’s ability to provide consistent … Read More

The 5ives: Swing for the Fence

In this month’s main article, This Little Vodka Went to Market, Wendy got to expound on one of her favorite roles as a marketing advisor: developing GoToMarket strategies. While this may sound complex at first glance, these plans for launching new products or services into a market can be straightforward when you have a solid … Read More

Client Spotlight: Red Pine Distillery

Red Pine Distillery is a craft distillery based out of Grand Forks, North Dakota that handcrafts ultra-premium distilled spirits from crops grown in the Red River Valley. Tyler Seim, founder of Red Pine Distillery and a chemical engineer by trade, says his business was born out of his passion for cultivation and chemistry with the … Read More