Client Spotlight: National Hospitality Services (JB’s Burger Kitchen + Bar)

National Hospitality Services (NHS, LLC) is a hotel management company that provides human resources, sales and marketing, revenue management services and accounting for over 20 hotels nationwide. Headquartered in Fargo, North Dakota, NHS, LLC is a nationally recognized and award-winning company dedicated to serving their guests, partners, owners and employees with an exceptional hotel experience. … Read More

When Push Comes to Love

The marketing industry is a business of service. We provide skills and expertise in order to achieve a goal presented to us by our clients. Should be easy right? Find out what the client wants, create it and bill. But it’s actually not that simple if you have ethics, accountability and – most of all – … Read More

The 5ives: Fixating on Focus Groups

In Wendy’s article “The Elements of Elementary Research,” she talks about the importance of conducting thorough research before tackling any marketing goal. Often times when clients come to us, they’ll have a laundry list of marketing ideas and problems. If we were to just blindly address these problems and put their ideas into action, we’d … Read More

The Elements of Elementary Research

Sherlock Holmes was known for uncovering the answers to the most complex cases utilizing the kind of observation, science and reasoning required to break a mystery down to its simplest form. In his famous words, “It’s elementary, dear Watson.”   The best research studies are conducted to take questions from any number of areas of … Read More

The 5ives: Utilizing Snapchat for your Business

In Emily’s article for this month, she talks about the emergence of Snapchat as a major social media channel. Snapchat has rapidly evolved from an outlet for high schoolers to send private pictures to each other to a legitimate social network with marketing features that businesses can take advantage of. With over 100 million users … Read More

Snapchat Marketing Won’t be Gone in 10 Seconds

Since its release in September 2011, Snapchat has become a mainstream social networking platform due to its emphasis on mobile dominance, user privacy and appeal to younger audiences. On any given day, according to Nielson Media Impact, Snapchat reaches 41% of all 18 to 34 year-olds in the United States, a demographic big name brands … Read More

The 5ives: Tips for Better Employee Communications

Developing an effective strategic communications plan for reaching and engaging customers is one of the most essential steps that a business can take to be successful. An enormous amount of importance should be placed on how and where you communicate with your clients and customers as well as what you are saying to them. One … Read More

Informed Employees Are Happy Ones: The Importance of Internal Comms

James Humes, a noted author and former presidential speechwriter once said, “the art of communication is the language of leadership.” In essence, clear communication helps build trust. In business, I’ve had the fortunate experience to work in a variety of cultures, from uber-corporate climates to low-key creative agency settings to a total free-for-all (and as … Read More

Client Spotlight: Eventide Senior Living Communities

Eventide Senior Living Communities offers a number of living options and services for seniors in Moorhead, West Fargo, Devils Lake and Jamestown, with a campus in Fargo opening at the beginning of next year. For more than 60 years, Eventide has been making their residents feel at home by providing excellent care and residential amenities. … Read More