How to Build a Successful Brand

Your brand’s value is directly related to your balance sheet that’s why customer relationships are such a valuable asset. How a customer feels about your products, people and company makes up your brand image. Why is a Strong Brand Valuable? Getting noticed is getting harder. Companies with strong brands get noticed by showing they understand … Read More

Social Media vs Traditional Media FAQs

At a recent presentation on the importance of social media, members of the audience asked some valuable questions regarding the balance between social media, like Facebook and Twitter, and traditional media, like television and print. I think it would be beneficial to continue the discussion here. After reading this article, feel free to post a … Read More

5ives: Marketing Terms Removed from the Social Media Vocabulary

Brian’s blog comparing Traditional Media and Social Media got me thinking about how social media is shaping not only marketing, but our culture as a whole. Here are five words that social media is removing from the marketing vernacular. 1. Audience Social media creates the opportunity for two-way communication between the brand and the user. … Read More

Confidentiality is Essential to Marketing Success

Have you noticed an increasing number of companies tagging their email message signatures with 150-word confidentiality disclaimers? While message recipients may see this act as annoying and unneeded, I think it is a good marketing tactic because confidentiality of company information is essential for marketing success. WHAT IS CONFIDENTIAL? Confidential company information may include client … Read More

Corporate Identity Professional Presence Required

Many businesses do not put enough resources into creating, maintaining and improving a healthy corporate identity. Some businesses view their corporate identity as just what customers think about their sales team and people answering telephone calls. This narrow-minded thinking may be cause for loss of sales. Corporate identity is the “persona” of a corporation which … Read More

Old-School Hot-Iron Branding

I am burnt out on articles about brand management, brand evolution, brand identity, brand strategy, brand hijacking, brand positioning and other terms that sound trendy next to the word brand. What’s next brand muffin? When I think about the brand concept, I choose to go old school. My great-grandfather Dalton Brown launched his brand almost … Read More

Text Marketing Connects with Convenience

At its core, advertising serves three fundamental components: (1) Deliver the right message (2) to the right person (3) at the right time. With text messaging technology, you can add a fourth fundamental component – to the right device. Gone are the days of three-media marketing (print, tv and radio). In just a matter of … Read More

Small Business Web Sites: The Goals & Basics

At Absolute Marketing Group we design, develop and maintain lots of different types of web sites. Most of the sites that we are involved with are small & medium business web sites. There are many different things to take into consideration when building a web site for a small business, yet in a lot of … Read More

Business Cards: Your 3 1/2 inch Soldier in the Field – Get Noticed

The most overlooked weapon in your marketing arsenal may be your business card. If designed properly, this little 3 1/2 x 2 inch piece of paper will not only let people know how to contact you, it will persuade them to contact you. In order to be effective and get you more business, your card … Read More