How to Build a Successful Brand

Your brand’s value is directly related to your balance sheet – that’s why customer relationships are such a valuable asset. How a customer feels about your products, people and company makes up your brand image. Why is a Strong Brand Valuable? Getting noticed is getting harder. Companies with strong brands get noticed by showing they … Read More

Budgeting Methods for Marketing Promotions

Are you over budget on marketing promotions activities (e.g. advertising, public relations, direct selling and sales promotions) again this month? Maybe it’s time to revisit your budgeting methods to see if there is opportunity for improvement. To get the ball rolling, here are the six most common budgeting methods that I have observed in our … Read More

10 Ways to Ensure your Online Security this Holiday Shopping Season + Bonus Tips!

There are less than 30 days left in the Holiday Shopping season before Christmas – Are you ready? Or are you joining the millions of people staying in this weekend for the busiest online shopping days of the year? Whether you’re staying at home to shop from the convenience of your computer or heading out … Read More

Is Your Creative Missing The Mark?

Reading through a recent article regarding the creative that goes into marketing campaigns, and whether or not it hits the target, I was fascinated by this example: A university whose primary customer is someone looking to advance his/her education beyond the bachelor’s or master’s degree level, i.e. post-graduate focus. The campaign’s initial batch of creative … Read More

Should we do this? Part 3

In Parts one and two of this series, I addressed some important questions about creating or updating your online marketing efforts. The last question you should ask yourself before implementing a new or improved feature of your online marketing or website strategy is “Is this feature or anything associated with it against the law or … Read More