Small Business Web Sites: The Goals & Basics

At Absolute Marketing Group we design, develop and maintain lots of different types of web sites. Most of the sites that we are involved with are small & medium business web sites. There are many different things to take into consideration when building a web site for a small business, yet in a lot of … Read More

Business Cards: Your 3 1/2 inch Soldier in the Field – Get Noticed

The most overlooked weapon in your marketing arsenal may be your business card. If designed properly, this little 3 1/2 x 2 inch piece of paper will not only let people know how to contact you, it will persuade them to contact you. In order to be effective and get you more business, your card … Read More

How to Build a Successful Brand

Your brand’s value is directly related to your balance sheet – that’s why customer relationships are such a valuable asset. How a customer feels about your products, people and company makes up your brand image. Why is a Strong Brand Valuable? Getting noticed is getting harder. Companies with strong brands get noticed by showing they … Read More

Budgeting Methods for Marketing Promotions

Are you over budget on marketing promotions activities (e.g. advertising, public relations, direct selling and sales promotions) again this month? Maybe it’s time to revisit your budgeting methods to see if there is opportunity for improvement. To get the ball rolling, here are the six most common budgeting methods that I have observed in our … Read More

10 Ways to Ensure your Online Security this Holiday Shopping Season + Bonus Tips!

There are less than 30 days left in the Holiday Shopping season before Christmas – Are you ready? Or are you joining the millions of people staying in this weekend for the busiest online shopping days of the year? Whether you’re staying at home to shop from the convenience of your computer or heading out … Read More

Is Your Creative Missing The Mark?

Reading through a recent article regarding the creative that goes into marketing campaigns, and whether or not it hits the target, I was fascinated by this example: A university whose primary customer is someone looking to advance his/her education beyond the bachelor’s or master’s degree level, i.e. post-graduate focus. The campaign’s initial batch of creative … Read More